Engineering Manager, CMS & Commerce Integration

Work Arrangement:

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Milford or Warren MI three times per week.

The Role:

TheEngineeringManager MarTech& Headless Commerce Integration (CMS / AEM / Shopify)owns the end-to-end strategy implementation and operations of the content and integration layer that connects Adobe Experience Manager (AEM) and Adobe Target with our headless e-commerce platform (Shopify Plus) forOnStar digital commerce.

This leader drives how rich segmented content authored in AEM and targeted via Adobe Target flows reliably into our and advisor-facing Shopify-based storefronts and other OnStar digital experiences supportingmulti-region and multi-channel journeys.

You will lead a specialized web development and integration team focused on OnStar acting as the architectural guide for headless web experiences data pipelines and APIs (GraphQL REST webhooks) while serving as a primary strategic partner to central GM platform teams that own the Adobe and commerce platforms. Your work will ensure that OnStar content creators can move quickly while the underlying systemsremainsecure scalable andhighly available.

What Youll Do

Platform Ownership & Strategy

• Own theAEM/CMS vision roadmap and technical direction.

• Define and drivecontent architecture templates components and governanceto support reusable scalable experiences.

• Partner with product and marketing to prioritize CMS capabilities that unlockcross-segmentation personalization and experimentation.

• Ensure the platform meetsperformance security accessibility and compliancerequirements.

Cross-Segmentation & Content Architecture

• Design and governcontent modelsthat support audience- or segment-based experiences (e.g. brand market customer segment product line).

• Enablecontent re-use and inheritanceacross regions brands and channels while allowing localized flexibility.

• Partner with analytics and experimentation teams to ensure content structures supportA/B testing targeting and insights(e.g. Adobe Target Analytics or equivalent).

• Define standards fortaxonomies tagging and metadatato power search recommendations and reporting.

Web & Experience Delivery

• Collaborate withweb application teams(e.g. React/ Shopify micro-frontends) to integrate AEM-delivered content into customer-facing experiences.

• Ensure robustAPIs caching andintegrationpatternsbetween AEM and downstream web properties and services.

• Partner with UX/design to definecomponentlibraries and authoring experiencesthat enable rapid iteration without sacrificing quality or performance.

• Drive practices thatmaintainpage performance (Core Web Vitals) availability and scalabilityfor content-driven experiences.

Operations Reliability & Vendor Management

• Establish and overseeoperational runbooks SLOs/SLAs monitoring and incidentresponsefor AEM/CMS.

• Partner with infrastructure/SRE teams and vendors (e.g. Adobe) to manageenvironments releases and upgrades.

• Own relationships withimplementation partners and agencies defining clear scopes deliverables and quality expectations.

• Drive continuous improvement throughpost-incident reviews capacity planning and cost optimization.

People Leadership

• Lead and develop ahigh-performing teamof CMS/AEM engineers authors and/or administrators including hiring onboarding coaching and performance management.

• Set clear goals provide regular feedback and supportcareer development and planningfor team members (including senior ICs and future leaders).

• Establish healthyteam rituals and ways of working(1:1s standups retros planning) that promote transparency accountability and continuous improvement.

• Fosterinclusive cross-functional collaborationwith product design marketing and engineering partners resolvingconflictsandaligning onpriorities when trade-offs are.

• Championmodern engineering and product practices(e.g. agile delivery experimentation data-driven decision making) and model the behaviors you expect from the team.

Your Skills & Abilities (Required Qualifications)

• 3 yearsof experience indigital experience CMS platforms or web engineering including2 yearsowning or leading AEM or similar enterprise CMS.

• 10 years of relevant experience

• Demonstrated experience designing and operatingAEM Sites(or equivalent) including templates components workflows permissions and publishing models.

• Hands-on background working withweb technologies(e.g. HTML/CSS/JS React APIs CDNs caching performance optimization).
  Experience withcontent modeling taxonomies and segmentationto support multi-brand or multi-region digital experiences.

• Proven ability tolead teams and/or vendors manage complex roadmaps and deliver against clear KPIs.

• Demonstratedpeople management experience(e.g. 2 years managing engineers or cross-functional digital teams including hiring performance management and coaching).

• Strongstakeholder management and communication skills with the ability to translate between business goals and technical solutions.

What Will Give You A Competitive Edge (Preferred Qualifications)

• Experience withAdobe Experience Cloudecosystem (e.g. AEM as a Cloud Service Adobe Target Adobe Analytics Launch/Tags).

• Backend development experience (Java Spring Boot Microservices)

• Background ineCommerce subscriptions or digital customer journeysacross multiple brands or markets.

• Experience withheadless e-commerce platformssuch asShopify Plus(Online Store Checkout Hydrogenmetafields) with a focus onsystem integration and data synchronizationbetween Shopify and AEM/other CMS platforms.

• Experience integrating AEM withheadless/front-end frameworks(e.g. React Hydrogen SPA frameworks) and microservices.

• Familiarity withmodern DevOps/SRE practices(CI/CD infrastructure-as-code observability reliability engineering).

• Experience leadingcross-functional initiativesinvolving marketing product and engineering atenterprisescale.

Additional Information:
This role may be eligible for relocation benefits.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc.)