Implementation Manager – Influencer Marketing and Celeb Endorsement

Dentsu

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profile Job Location:

Mumbai - India

profile Monthly Salary: Not Disclosed
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

This role sits at the heart of campaign execution within the Influencer Marketing & Celebrity Endorsement practice. This individual will be responsible for managing day-to-day operations of influencer campaigns ensuring smooth coordination between creators internal teams and clients.
The role requires strong attention to detail excellent coordination skills and a solid understanding of influencer platforms and creator ecosystems. This individual will play a key role in ensuring campaigns are delivered on time on brief and with high quality.

Job Description:

Key Responsibilities:

Campaign Execution & Coordination

  • Support end-to-end execution of influencer and celebrity campaigns across platforms.

  • Coordinate with internal teams (strategy creative media) to align on campaign requirements and timelines.

  • Track campaign deliverables timelines and milestones to ensure smooth execution.

Creator Outreach & Management

  • Identify and shortlist relevant influencers based on campaign briefs.

  • Reach out to creators/talent managers for availability costing and interest.

  • Coordinate onboarding briefing content approvals and publishing timelines.

Content & Deliverables Management

  • Ensure all content meets brand guidelines platform requirements and campaign objectives.

  • Manage content review cyclescollect drafts share feedback and ensure timely approvals.

  • Track live posts and ensure deliverables are executed as planned.

Coordination with Talent & Agencies

  • Liaise with talent agencies managers and celebrity representatives for campaign execution.

  • Support negotiations and documentation (contracts deliverables timelines).

Campaign Tracking & Reporting

  • Maintain trackers for campaigns creators budgets and timelines.

  • Monitor live campaign performance and flag any issues or delays.

  • Support reporting by collecting data screenshots and performance metrics.

Operational & Process Support

  • Assist in maintaining influencer databases (contacts categories rates past collaborations).

  • Ensure all campaign documentation contracts and financial processes are followed.

  • Support the team in improving workflows and execution efficiency.

Client & Internal Communication

  • Provide regular updates to internal teams on campaign status

  • Support client servicing teams with execution updates and reports.

  • Ensure clear and timely communication across stakeholders

Key Qualifications:

  • 4-5 years of experience in influencer marketing talent management digital marketing or agency roles.

  • Strong understanding of social media platforms (Instagram YouTube etc.) and influencer ecosystems.

  • Good communication and coordination skills.

  • High attention to detail and ability to manage multiple tasks simultaneously.

  • Familiarity with campaign trackers Excel/Google Sheets and reporting tools.

  • Ability to work in a fast-paced deadline-driven environment.

  • Basic understanding of influencer costing negotiations and content formats is a plus.

Success Metrics

  • On-Time Delivery: Campaign tasks and deliverables completed within timelines.

  • Execution Accuracy: Minimal errors in content coordination and documentation.

  • Creator Turnaround Time: Speed of outreach onboarding and content approvals.

  • Campaign Tracking Efficiency: Accuracy and upkeep of trackers and reporting data.

  • Client & Internal Feedback: Responsiveness reliability and coordination effectiveness.

  • Volume Handling: Ability to manage multiple campaigns and creators simultaneously.

What Makes This Role Critical

  • Execution Backbone at Scale: This role ensures that multiple moving parts of influencer campaigns come together seamlessly.

  • First Line of Quality Control: Plays a critical role in maintaining content quality timelines and brand alignment.

  • Creator Relationship Builder: Acts as a key touchpoint for influencers and talent shaping their experience with the agency.

  • Foundation for Growth: Strong execution at this level enables the team to scale campaigns efficiently and build client trust.

Location:

Mumbai

Brand:

C - Lab

Time Type:

Full time

Contract Type:

Permanent

Required Experience:

Manager

This role sits at the heart of campaign execution within the Influencer Marketing & Celebrity Endorsement practice. This individual will be responsible for managing day-to-day operations of influencer campaigns ensuring smooth coordination between creators internal teams and clients.The role require...
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Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.

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