Product Marketing Director EMEA

Position Overview

Were looking for a strategic hands-on Product Marketing Director to own product marketing for one of Workivas core areas across EMEA: Finance GRC or an Industry. This is a high-impact individual contributor role that works across sales marketing and product leadership to bring Workivas innovations and value propositions to life. Day to day youll be the person who deeply understands your buyers; what keeps them up at night and what problems theyre willing to invest in solving. Youll translate that knowledge into differentiated positioning and messaging and sales assets and plays that help Workiva win. Youll close the loop by bringing market and competitive insights back into the business to inform product direction pricing and where we focus next.

What Youll Do

Define and Own the Market Narrative

• Build clear differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers in your solution area

• Build clear differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers within a specific solution area of Finance GRC or an Industry.

• Turn complex product capabilities into simple compelling stories for senior executives and practitioners

• Guide consistent messaging across campaigns events and executive communications

Drive Go-to-Market Excellence

• Own the GTM strategy for your solution area end to end from launch planning through revenue impact

• Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals

• Create and maintain sales assets and enablement materialsincluding first-call decks solution content decks data sheets and sales plays

• Author and review content for campaigns webinars events and demand generation programs

• Arm field teams with the training content and insights they need to shorten deal cycles across multiple EMEA countries

Be the Voice of the EMEA Market

• Bring customer and competitive insights back into the business to shape regional strategy and global product direction

• Understand why were winning and losing; work across Product Sales and Marketing to address gaps

• Engage directly with customers prospects and industry leaders through events webinars and thought leadership

• Spot regulatory and market shifts early and position Workiva ahead of them

What Youll Bring

Minimum Qualifications

• 10 years of experience in B2B product marketing or related functions in the SaaS industry

• Bachelors Degree in marketing or a related field

• Familiarity with European regulatory environments and experience running GTM across multiple countries

Preferred Qualifications:

• Storytelling: Ability to translate complex technical products including AI into clear compelling differentiated value for both executives and practitioners

• Cross-Functional Influence: Proven ability to align leaders across Sales Product Enablement and Customer Success behind a shared plan

• Customer Focus: Track record of turning buyer and market insight into positioning that wins

• AI Fluency: Uses AI tools regularly to work faster and sharpen strategy

• Experience in one or more of the following domains is a strong plus: financial reporting governance risk and compliance (GRC) and/or financial services (banking insurance investment management)

Travel Requirements & Working Conditions

• Up to 30% travel for customer engagements field events and internal meetings across EMEA

• Reliable internet access for any period working remotely and not in a Workiva office

Why Join Workiva

Workiva is the platform designed to bring confidence control and a competitive edge to the worlds most complex organizations. Our AI-powered platform unifies finance risk and sustainability on a single secure foundationensuring data is trusted traceable and ready to act on. With an unbroken path from source to output leaders gain confidence in their numbers visibility into current and emerging risks and the ability to move with speed and precision in a constantly changing world.

At Workiva youll bring technology to market that executives boards and regulators depend on. The work you do here helps organizations navigate uncertainty maintain trust and make decisions that stand up to scrutiny. If youre energized by meaningful challenges inspired by collaborative teams and motivated to help organizations turn uncertainty into advantage wed love to meet you.

Workiva is an Equal Opportunity believe that great minds think value diversity of backgrounds beliefs and interests and we recognize diversity as an important source of intellectual thought varied perspective and innovation. Employment decisions are made without regard to age gender identity race religion disability status sexual orientation or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process please email.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.