Growth Marketing Manager – Financials & Trading

About the Role

We are seeking a results-drivenNew Logo Campaign Managerto join our B2B Growth Marketing team. This role is focused onstrategizing executing and optimizing global campaignsto drivenet-new customer acquisitionwithin a specificindustryvertical. Youll play a key role in generating high-quality leads accelerating pipeline and delivering measurable impact across thebuyersjourney.

Asthe leadcontributor within the growth marketing function youll collaborate cross-functionally with sales product marketing content digital and operations teams to execute campaigns that resonate with target personas and move prospects through thebuyersjourney.

Key Responsibilities

• Plan execute and optimize full-funnel campaignstargeting new logo acquisition across priorityFinancials and Traderscustomer verticals geographies and channels.

• Collaborate with the Director of Growth Marketing to align campaignplanswith vertical GTM plans and pipeline goals.

• Work with product marketing and content marketing to develop tailored messagingandsolution sets

• Ownership of new logo campaign management that drives channel performance improvements and journey management

• Own the execution of integrated campaigns across channels such as email paid social display SEM SEO content syndicationnurture flowsand webinars.

• Work with event operations and sales todrive execution excellence in our event planningonsiteexecution and follow up increasing the ROI from this critical channel.

• Partner with digital marketing and media teams to manage paid acquisition efforts and ensure targeted reach into ICPaudiences andaccounts.

• Work closely with sales andlead managementteams to enable effective follow-up qualification and conversion strategies.

• Work with digital marketing to monitor campaign performance in real-time and continuously improve tactics through A/B testing audience segmentation and optimization.

• Track report andanalysecampaign performance against KPIs such as MQLs SALs cost per lead and pipeline contribution.

Requirements

• Over8years of B2B marketing experience with a focus oncampaign management demand generation or growth marketing.

• Experience planning and executinglead generation campaignstargeting new customers in a B2B context.

• Strong understanding of digital marketing channels and campaign performance metrics.

• Familiarity with marketing and sales tech stacks (e.g.PardotSalesforce LinkedIn Ads Google AdsIntent data platformsetc.).

• Ability to develop campaign briefs manage creative assets and coordinate across internal and external teams.

• Excellent project management communicationand organizational skills with strong attention to detail.

• Data-driven mindset with experience analyzing performance data to inform decisions.

• Experience working in cross-functional global or matrixed environments is a plus.

Preferred Qualifications

• Experience inaudience-focused B2B campaignswithin the commodities space(e.g.:Oil & Gas Metals and Mining Power & Technology Financial Services Trading SaaS)

• Knowledge of funnel metrics and pipeline acceleration tactics

• Bachelors degree inMarketing Business Communications or related field

What Success Looks Like

• Consistent delivery of high-quality sales-ready leads and new logo pipeline

• Strong campaign performance across paid and owned channels

• Alignment and collaboration with sales and SDR teams

• Continuous improvement in lead-to-opportunity conversion and campaign ROI