Asst. Digital & Social Media Manager

EOE/AA/Disabled/Veterans

1. Digital Marketing & Content
Manage and maintain hotel website content to ensure accuracy relevance and alignment with brand standards.
Implement on-site and off-site SEO improvements (blogs meta descriptions image tagging).
Support email marketing initiatives: assist with database management campaign setup with approved vendors and quarterly performance reviews.
Assist in managing digital display and SEM/PPC campaigns in collaboration with partner agencies.
Create digital assets for restaurant outlets spa and recreation to drive covers and ancillary revenue.
Coordinate and host influencer stays including vetting scheduling and post-visit follow-up.
2. OTA & E-Commerce
Monitor maintain and update content across all online distribution channels including OTAs (Agoda Expedia MakeMyTrip ) B2B bed banks metasearch platforms and TripAdvisor ensuring accuracy consistency and alignment with brand standards.
Ensure all channel listings are up to date with accurate descriptions room details and highquality imagery that reflect the hotels positioning and branding.
Support ecommerce activities and OTA management by maintaining and updating the hotel website and thirdparty platforms ensuring content accuracy SEO compliance and alignment with commercial objectives.
Assist in the development setup and timely publication of promotional offers across all relevant digital and distribution channels.
Prepare and analyze weekly and monthly performance reports for OTA channels and digital campaigns including ROI insights and recommendations for optimization.
3. Social Media Management
Develop and manage editorial calendars across Facebook InstagramLINE and LinkedIn for hotel.
Lead end-to-end content production including photography short-form video (Reels) and copywriting in both Thai and English.
Manage community engagement: monitor comments DMs and brand mentions responding promptly and professionally.
Plan and execute paid social media campaigns (Meta Business Suite Ads) to drive awareness engagement and direct bookings.
Track analyze and report on social media KPIs (reach engagement follower growth conversion) and recommend optimizations.
Monitor competitor social media activity and adapt strategies to maintain a competitive edge.
Provide live social media coverage during key hotel activities F&B events seasonal promotions and other needed events.

What are we looking for

A Social Media Specialist serving Hilton brands is always working on behalf of our Guests and working with other Team Members.

To successfully fill this role you should maintain the attitude behaviors skills and values that follow:

• Excellent communication skills
• High level of IT skills including Excel PowerPoint and Word
• Proactive approach to meeting deadlines and targets
• Excellent organizational and administration skills

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Previous experience in a sales role
• Relevant degree in a sales or business discipline from an academic institution

What will it be like to work for Hilton

Hilton is the leading global hospitality company spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century Hilton has offered business and leisure travelers the finest in accommodations service amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!