Director, Regional Demand Center North America

At F5 we strive to bring a better digital world to life. Our teams empower organizations across the globe to create secure and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers and their customers better. And it means we prioritize a diverse F5 community where each individual can thrive.

The Director Regional Demand Center (RDC) North America is a critical leadership role within Revenue Marketing responsible for translating global demand generation strategy into high-impact regional execution that fuels pipeline and drives revenue.

This leader will oversee the North America RDC ensuring seamless orchestration of Go To Market campaigns across channels regions and segments. The role acts as the operational bridge between global Demand Generation and Field Marketing ensuring campaigns are effectively localized activated and optimized to meet regional pipeline goals.

The position requires strong operational leadership systems thinking and close alignment with Sales Field Marketing and Marketing Operations to deliver scalable data-driven demand generation at speed.

Key Responsibilities

Team Leadership & Development

• Lead and develop a high-performing Regional Demand Center team across North America

• Define clear roles responsibilities and performance expectations within the RDC

• Foster a culture of operational excellence accountability and continuous improvement

• Build capabilities across campaign execution demand operations and performance optimization

RDC Strategy & Execution

• Own the North America RDC operating model ensuring efficient and scalable campaign execution

• Translate global demand generation strategies into actionable regional plans

• Balance standardization with regional customization to maximise pipeline impact

• Establish clear intake prioritization and delivery processes for campaign execution

Campaign Orchestration & Delivery

• Oversee end-to-end campaign execution across channels (digital paid media webinars sales & marketing programs email nurtures creative operations partners)

• Ensure campaigns are delivered on time at scale and aligned to regional priorities

• Maintain high standards of execution quality and consistency

• Partner with Field Marketing to support regional programs and account-based initiatives

Sales Alignment & Pipeline Impact

• Align RDC output to Sales priorities including:

• Territory and segment plans

• Key account coverage

• Pipeline generation and acceleration goals

• Ensure effective lead management routing and follow-up processes

• Partner with Sales and BDR teams to improve conversion and pipeline velocity

Performance Tracking & Optimization

• Define and track key performance metrics including:

• Pipeline generated and influenced

• Conversion rates across the funnel campaign performance and ROI

• Use data and insights to continuously optimize campaign effectiveness

• Establish feedback loops between regional teams and global demand generation

Cross Functional Collaboration

• Partner closely with:

• Global Demand Generation (strategy & campaign design)

• Field Marketing (regional priorities and execution alignment)

• Product Marketing (messaging and positioning)

• Marketing Operations (systems automation and reporting)

• Sales and BDR leadership (pipeline alignment and follow up)

• Acts as the regional voice of execution providing insights to improve global programs

Process Systems & Scale

• Build and optimize scalable processes for:

• Campaign intake and prioritization

• Execution workflows

• Reporting and performance tracking

• Ensure effective use of marketing automation and CRM systems

• Identify and address bottlenecks in the demand generation engine

Required qualifications

• Bachelors degree (BA/BS) in Marketing Communications Business or related field

• 10-12 years of B2B marketing experience preferably in technology organizations

• Proven experience in demand generation campaign operations or marketing operations

• Demonstrated experience working within or leading a Regional Demand Center (RDC) or similar centralized demand model

• Strong understanding of pipeline generation lead management and funnel metrics

• Experience managing and developing teams in a fast paced high volume environment

• Familiarity with marketing automation platforms (Marketo Sixth Sense etc) and CRM systems (Salesforce)

Core Skills & Competencies

• Demand Generation Expertise: deep understanding of campaign execution and pipeline creation

• Operational Excellence: strong process design and execution discipline

• Data-Driven Mindset: ability to analyze performance and drive continuous improvement

• Systems Thinking: Ability to design scalable repeatable demand generation processes

• Collaboration & Influence: Effective cross-functional partnership across global and regional teams

• Communication Skills: Clear and concise communication with stakeholders at all levels

• Execution at Scale: ability to deliver high-quality output in a fast-paced environment

Preferred Qualifications

• Experience in SaaS AI cybersecurity or enterprise technology environments

• Experience working in global matrixed organizations

• Familiarity with ABM models

• Experience supporting multi-region or multi-segment campaign execution

What Success Looks Like

• Seamless execution of global campaigns adapted effectively for North America

• Measurable contribution to pipeline generation and conversion

• Strong alignment with Sales and Field marketing priorities

• Scalable efficient RDC operations with clear processes and accountability

• Continuous improvement in campaign performance and ROI

• High performing engaged RDC team delivery consistent results

#LI-EM1 #LI-Hybrid

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However the description may not be all-inclusive and responsibilities and requirements are subject to change.

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge skills experience geographic locations and market conditions as well as to reflect F5s differing products industries and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation bonus restricted stock units and benefits. More details about F5s benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @) or auto email notification from Workday (ending with or @).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race religion color national origin sex sexual orientation gender identity or expression age sensory physical or mental disability marital status veteran or military status genetic information or any other classification protected by applicable local state or federal laws. This policy applies to all aspects of employment including but not limited to hiring job assignment compensation promotion benefits training discipline and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting .