Marketing Platforms Data Engineering

Description

As a Marketing Platforms Data Specialist you will play a central role in enabling marketing teams to effectively use data for campaign execution platform integrations and decision-making. You will partner closely with Marketing Operations Data Engineering teams to ensure data accuracy project visibility and operational excellence across initiatives. This role combines strong data capabilities (SQL validation aggregation) with project coordination and marketing platform understanding. You will bridge teams and workflows driving seamless project execution while ensuring data integrity and scalable compliant systems.

Data & Audience Operations

• • Build and maintain aggregated datasets for marketing use cases.
  • Write SQL queries to extract validate and segment audiences for campaigns.
  • Perform data validation and ensure accuracy across systems and stakeholders.
  • Support data monitoring processes to proactively identify issues.

Project Tracking & Execution Support

• • Track day-to-day progress of marketing automation and data integration projects.
  • Coordinate testing validation cycles and stakeholder updates.
  • Maintain clear documentation timelines and status reporting across initiatives.

Marketing Platforms & Integrations

• • Support execution of marketing platform projects (automation communications integrations).
  • Work with cross-functional teams (Marketing Engineering Product) to ensure data flows correctly across systems.
  • Assist in improving operational workflows and reducing manual effort.

Demand Generation Support

• • Partner with Growth team to enable data-driven campaign execution for prospective customers.
  • Translate campaign requirements into data logic and audience definitions.

Privacy & Compliance

• • Ensure data handling aligns with GDPR and data retention policies.
  • Support validation and documentation required for Privacy reviews.

Minimum Qualifications

• 5 years in marketing operations data operations or similar roles.
• Strong experience with Snowflake data platform including complex SQL query writing ETL/ELT pipeline development and data modeling (table creation optimization and maintenance).
• Strong SQL skills (audience creation validation data extraction).
• Solid understanding of data structures and data quality processes.
• Experience tracking projects and coordinating across multiple stakeholders.
• High attention to detail especially with data accuracy and validation.
• Basic understanding of marketing automation platforms and workflows.

Preferred Qualifications

• Familiarity with marketing data ecosystems.
• Knowledge of data monitoring or QA frameworks.
• Basic HTML CSS and JavaScript skills (email or web support).
• Exposure to privacy/compliance processes in marketing environments.
• Basic understanding of AI/ML concepts and their application in data workflows.