Head of Growth ( Remote Snack company )

Head of Growth

100% Remote

Hands on highly analytical leader owning the endtoend growth engine and channel P&Ls across TikTok Shop Amazon Meta/Insta and overall DTC success. Responsible for CAC MER attribution conversion creative testing retention and the overall growth roadmap to scale revenue subscriptions and profitability.

*Currently using agencies and some in house resources. This person would work closely with agencies and make the necessary changes/recommendations as well as start building the growth engine in house when they believe its time and can drive profitability!

Key responsibilities

• Own total revenue strategy and P&Ls across TikTok Shop Amazon IG Meta and DTC.
• Define and operate channel economics (CAC MER ROAS) and optimize media spend allocation.
• Build offer architecture pricing bundles subscription strategy and retention systems.
• Lead analytics & reporting: maintain dashboards attribution models weekly KPI cadence and executive reporting.
• Manage creative testing framework and coordinate content/performance teams to scale winning assets.
• Implement growth loops between channels (TikTok Amazon/DTC paid/social).
• Drive subscription growth repeat purchase rate and MER efficiency.
• Set testing roadmap (creative hooks landing pages promotions) and prioritize scaleable winners.
• Hire mentor and align crossfunctional partners (media creative influencer product supply).

Success metrics

• Target CAC and MER improvements subscription MRR growth conversion rate lift Amazon rank/velocity LTV/CAC ratio and % of revenue from TikTok Shop/Amazon/DTC.

Musthave qualifications

• 5 years growth leadership in DTC/CPG with deep marketplace and social commerce experience.
• Track record scaling Meta/Insta TikTok Shop Amazon.
• Strong analytics (SQL/BI) attribution LTV modeling etc.
• Handson with creative testing landing page CRO and performance playbooks.
• Excellent crossfunctional leadership and execution orientation.