Senior Associate Implementation Planning and Activation

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

Your Global Media Career Centred in Malaysia. Join WPP Medias Regional Operations Centre (ROC) in Kuala Lumpur our dynamic hub for delivering world-class media operations and strategy to global clients.

Here you will not just support but influence. Working on a portfolio of international accounts youll tackle the kind of complex multi-market campaigns that define a career. You will be part of a high-energy multicultural team collaborating with WPP experts across the region and gaining direct exposure to global best practices in media data and technology.

WPP Media is channelling significant investment into our people processes and AI capabilities right here in Malaysia. Joining the ROC at this foundational stage means you will be at the core of our regional growth. This is more than a job; its a launchpad for your global career.

The Senior Implementation & Activation Executive plays a crucial role in delivering client success across all aspects of campaign implementation platform planning optimisation monitoring and reporting. Working closely with your Manager you will produce best-in-class activation solutions bring platform expertise to the table and deliver consistently against client targets.

Responsibilities

Clients

• Develop a solid understanding of client challenges objectives and initiatives.
• Build relationships with clients at the activation level and contribute to a reputation for outstanding service.
• Maintain clear knowledge of in-scope services and the process for managing work beyond scope.

Platform Planning & Activation

• Support the development of integrated media plans including channel strategy audience targeting and budget allocation.
• Lead the booking loading optimising and tracking of client campaigns with immaculate attention to detail and in line with best practice.
• Serve as a platform expert across key channels paid social paid search Programmatic and emerging media.
• Engage with media partners and internal product teams (including WPP Media proprietary solutions) to stay current and identify opportunities for clients.
• Bring innovation to planning and activation by leveraging market insights platform betas and new formats.
• Contribute to post-campaign analysis reports with meaningful channel-level insights and recommendations.

Finance & Compliance

• Ensure all financial and compliance processes bookings loadings account queries and monthly proforma checks are completed with 100% accuracy.

People

• Communicate and collaborate openly with internal & external stakeholders on delivery and reporting.
• Contribute positively to team meetings leading relevant sections and owning follow-ups.

Skills and Experience

• 23 years of media agency experience in implementation activation or media planning.
• Hands-on platform knowledge across one or more of: paid social (Meta TikTok LinkedIn) paid search (Google Ads SA360) DSPs (DV360 The Trade Desk)
• Up-to-date understanding of the media landscape and audience insights across channels.
• Strong attention to detail and accuracy essential for both campaign execution and financial compliance.
• Proficient in Microsoft Excel (pivot tables formulas dashboards); comfortable working with data to surface insights.
• Good communicator clear confident and collaborative across client and internal interactions.
• Proactive organised and calm under pressure with strong time management skills. Experience in luxury is a big plus
• Genuine passion for media platforms and staying ahead of industry developments

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note that while our philosophy is the same across WPP benefits may vary by office/country

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