Media Strategy Lead – Streaming & Partner Growth

Title: Media Strategy Lead Streaming & Partner Growth (Contract)

Pay Rate: $109 - $113/hr

Duration: 6-month assignment

Location: Culver City CA (Hybrid Remote Mondays/Fridays; Onsite TuesdaysThursdays)

Summary:

We are seeking an experienced Media Strategy Lead to oversee global paid media strategy and campaign planning across streaming and living room distribution this role you will drive strategic media initiatives guide campaign execution and provide performance insights that support broader business and content objectives.

This position requires a highly strategic thinker with deep expertise in media planning campaign management and cross-functional stakeholder alignment. The ideal candidate is analytical collaborative and experienced in managing large-scale paid media programs within entertainment streaming or digital media environments.

What Youll Do:

Lead global paid media strategy across living room distribution and streaming partner campaigns

Develop and manage quarterly strategic media briefs aligned with business goals and stakeholder priorities

Partner with internal teams to define campaign objectives tied to content launches sports initiatives and broader business performance

Review media plans provide strategic feedback and prepare executive-level summaries for leadership approval

Oversee launch and execution of paid media campaigns ensuring accuracy and on-time delivery

Manage weekly media spend and performance reporting for leadership and stakeholders

Coordinate monthly creative production workflows ensuring alignment on required assets and campaign priorities

Collaborate with analytics and data science teams to measure media effectiveness including mixed media modeling and lifetime value (LTV) analysis

Develop high-level summaries of paid and earned media strategies for priority campaigns and tentpole launches

What You Bring:

10 years of experience in media planning media strategy or campaign management

Strong background managing large-scale paid media campaigns across digital streaming or entertainment platforms

Experience developing strategic media briefs and executive-level campaign presentations

Strong analytical skills with ability to interpret campaign performance and media effectiveness

Experience collaborating cross-functionally with creative analytics and stakeholder teams

Strong project management and organizational skills with ability to manage multiple priorities simultaneously

Excellent communication and presentation skills

Bonus Points If You Have:

Experience within streaming entertainment sports or digital media industries

Familiarity with media measurement methodologies including mixed media modeling and LTV analysis

Experience managing partner marketing or distribution campaigns

Experience overseeing creative production workflows for paid media campaigns

TCWGlobal is an equal opportunity employer. We do not discriminate based on age ethnicity gender nationality religious belief or sexual orientation.

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