Relationship Manager Direct HNI
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Job Location:
Monthly Salary:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Purpose
To achieve the absolute sales target & to establish strong relationships service standards explore untapped potential clients.
Job Context & Major Challenges
Job Context/ Job Challenges:
Organisation Context
Established in 1994 Birla Sunlife Asset Management Company (BSLAMC) is a joint venture between Aditya Birla Group and Sunlife Financial Inc. a leading international financial services company in Canada.
Distribution Network: BSLAMC has a footprint in 150 locations across the country with approx 45000 IFAs 190 National Distributors & 85 banking partnership. BSLAMC also has its offshore presence through its rep offices in Singapore Dubai & Mauritius. The employees strength of BSLAMC is approx. 1000 employees (Onrolls and Associates as on Dec 2015). BSLAMC has a customer base of approx. over 2.5 million customers as on Dec 2015 with total gross sales of approx. 8.8 lac Crores
BSLAMC offers investors a range of comprehensive investment options which includes diversified and sector specific equity schemes hybrid funds and a wide range of debt and treasury products. Its offerings also include Portfolio advisory services for High Net worth individuals as well as offshore funds for Non Resident Indians. There are approx. 176 schemes managed by the organisation as on Dec 2015. The Company follows a long term fundamental research based approach to investment and thrives to provide a transparent and ethical services to its investors.
One of the key challenges for BSLAMC has been to maintain a balance between moving with dynamic and constantly changing regulatory norms of the country and maintaining growth and profitability in the extremely competitive market. And some of key strengths of the organization that have helped it to sustain and grow are:
a)Focus on Technology The organization has been in the forefront in implementing technological innovation to foster innovation and also to improve efficiency for its stakeholders whether it is employees clients or distributors
b)Product Innovation BSLAMC has been known to be a pioneer in terms of products and has a history of launching innovative category defining products like Birla Cash plus etc.
c)Research based approach BSLAMC has one of the largest team of research analyst dedicated to tracking down the best companies to invest in
d)Strong Distributor Delivery Mechanism The Company has developed a 4 -pronged sales/delivery mechanism to ensure maximum reach and penetration to the end customers. This mechanism includes Companys direct Channels (branches/online) Independent Financial Advisors (IFAs) National Distributors (ND) and Banks.
e)Regulator Interface BSLAMC plays a key role in the Association of Mutual Funds in India (AMFI) with quite a few members of the top management being a part of the AMFI Board. It has hence ensured that it can discuss any new Industry development from a regulatory perspective at the initial stages with the Regulator as well as the Industry Association
f)People Management BSLAMC believes in continuously measuring the perception of its people using a 4-S approach namely Satisfaction Say Stay and Strive which has enabled it to garner a workforce committed and aligned to the overall business success.
Job Context
g)Identify & touch base with existing & new client segment to get business from them to increase net sales & AUM.
h) Adequate planning and strategy.
i)Focus on inactive clients & follow activation.
j)Synergise with all relevant departments for achieving the desired objective
k)Ensuring the overall wealth solutions to HNI customers by Show casing all investment vehicles MF PMS debt and PMS equity RE etc
Key Challenges for the role are as follows:
l)Increase the AUM with existing clients and strengthen the relationship with them in the given cut throat market situation. Many new players have already entered and some more are expected to enter this segment shortly.
m)To build relationships with a newer target segment
To upsell and cross sell products like real estate and PMS to existing direct UHNIs
Key Result Areas
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Business Management and achieving the set target | oDrive the business by targeting HNI Clients. oBuild a strong connect with target audience for maximizing the mind share and market share. oSynergize with all relevant verticals for achieving the desired objective. oWork on customized solution by offering Combo products. |
| KRA2 | Build strong Client Relationship | oMaintain excellent relationship with existing clients and expansion of key clients oEnsuring high volume of business in the given location/segment to achieve the desired gross sales. oDevelop and maintain key new client base. |
| KRA3 | Compliance on all regulatory rules | oProvide strategic support for service excellence and ensure compliance on all regulatory and internal audit requirements oEnsure all SEBI/AMFI rules and regulations are strictly complied. |
| KRA4 | Create a Strong mind Recall for ABSLAMC | oOrganize meetings with Fund manager/CEOs and Head of Sales. oDisseminates updates and other product related information in timely manner oPush for reference of their relatives and social circle. oBe the wealth one stop solution for investor for all investment related Needs. |
| KRA5 | Absolute Gross Sales- Equity (20%) Absolute Gross Sales- Debt & Liquid (20%) Net sales in Alternate products (20%) Re-activation of Clients (20%) NCA/Activities/Engagements (20%) | oIncumbent will be on variable pay scheme (Bonus) |
Required Experience:
Manager
About Company
Discover a world of financial solutions at Aditya Birla Capital – your trusted partner for investments, insurance, loans, and a wide range of financial services in India.
