UA Marketing Manager Pikmin Bloom

Pikmin Bloom launched globally in partnership with Nintendo in 2021 is one of Niantics leading real-world mobile experiences designed to make everyday walking more joyful. Players grow Pikmin plant flowers explore their surroundings and turn daily routines into memorable adventures shared with friends and communities around the world.

We are seeking a highly skilled User Acquisition Marketing Manager to join our Tokyo Studio. This is an exceptional opportunity to drive scalable mobile growth for a globally recognized title and influence strategic direction across one of Niantics key franchises

The ideal candidate is analytical creative and deeply fluent in mobile performance marketing. You will shape data-driven UA strategies optimize multi-million dollar budgets and collaborate closely with cross-functional partners across Product Data Science Creative and Marketing. If you are excited about unlocking new growth opportunities and operating at a global scale wed love to meet you.

This cross-functional role is central to Niantics marketing execution growth strategy and product success for Pikmin Bloom.

Responsibilities

• Develop and execute comprehensive user acquisition strategies across global markets and multiple channels including paid media social influencer video networks and emerging platforms.
• Lead monitor and optimize large-scale marketing budgets ensuring strong cost efficiency and alignment with key performance metrics (Installs CPI LTV ARPU Retention ROAS).
• Troubleshoot data discrepancies tracking issues and attribution anomalies in collaboration with UA partners Data Science and Finance.
• Work with internal creative teams and external agencies to produce high-performing performance creatives tailored for global audiences.
• Partner with the Data Science team to evolve UA measurement frameworks improve predictive modeling for LTV ARPU and user retention and adapt to SKAN and Android privacy changes.
• Conduct structured data analysis to identify trends evaluate campaign performance based on CPI LTV ARPU and retention and generate clear insights to inform future strategy.
• Collaborate closely with Product Marketing Product Analytics and Regional Marketing teams to ensure UA execution aligns with overall business goals and major content releases.
• Present weekly insights forecasts and recommendations to leadership and cross-functional stakeholders.
• Required in-office presence three days per week Monday Tuesday and Wednesday at the Tokyo Studio.

Qualifications

• 4 years of experience in mobile media buying across major advertising platforms such as paid social Google Ads Apple Search Ads Meta TikTok DSPs and ad networks.
• Excellent communication skills with the ability to translate complex data into actionable business insights.
• Business-level English communication skills with the ability to lead meetings collaborate with global teams and manage written communication with international stakeholders.
• Demonstrated experience presenting campaign results and future plans to executive leadership.
• Proven ability to manage large monthly budgets across multiple channels (ideally $100K per month).
• Experience working with external contractors and creative agencies including onboarding new partners.
• A thorough understanding of the impact of upcoming privacy changes on mobile tracking coming from both Android and iOS.
• Experience writing creative briefs and running A/B tests for creatives and app store assets.
• High proficiency in Excel; SQL experience is a plus.
• Proactively leverages the latest AI tools and technologies to improve marketing workflows productivity and decision-making.
• Experience with various market research data services e.g. Sensor Tower.
• Ability to work in a fast-paced hybrid environment adapt quickly to changing priorities and manage time effectively.
• Experience collaborating across cross-functional teams with strong written and verbal communication skills.

Plus If

• You are an active Pikmin Bloom player or enjoy other Niantic games.
• Experience working in international or multi-regional marketing environments.
• Mobile game industry experience.

About Scopely

Scopely is a leading video game and global interactive entertainment company home to many of the worlds most beloved and enduring experiences including two of the most successful mobile games of all-time MONOPOLY GO! and Pokémon GO along with Stumble Guys Star Trek Fleet Command MARVEL Strike Force WWE Champions the Scrabble franchise Yahtzee With Buddies and many others. Across mobile web PC and console Scopely creates develops publishes and live-operates one of the most diversified and award-winning portfolios in the games industry bringing hundreds of millions of players together through a shared love of play.

Founded in 2011 Scopely is powered by its exceptional team including thousands of world-class gamemakers around the globe a distinctive tenet-driven culture and its proprietary technology platform Playgami. Together these strengths have fueled Scopelys position as the #1 mobile games company in the U.S. and #2 globally generating more than $10 billion in lifetime revenue. Whether building global sensations like MONOPOLY GO! from the ground up or expanding through strategic acquisitions including the FoxNext GSN and Niantic games businesses Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the 100 Most Influential Companies in the World by TIME magazine and one of Fast Companys Worlds Most Innovative Companies and Best Workplaces for Innovators Scopely believes that video games can be a force for good creating meaningful connections vibrant communities and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information visit: to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @.

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