Social Media Specialist

The Social Media Strategist will support the companys growth strategy by creating high-quality content and optimizing social media strategies to promote user engagement and reach target audiences. as well as help to develop analytics for company branding and reputation social media marketing channels digital campaigns and lead generation.

In this position your main responsibilities will include:

• Design build and execute our social media presence across all channels to best support the multiple overarching goals of the company.
• Oversee campaign calendar and direction for all social channels.
• Work closely with third party resources and partners with a highly technical approach to plan and execute social media campaigns for brand awareness lead generation and talent recruitment.
• Build and implement social media campaigns that have relevant interesting and innovative content to boost customer engagement and interaction across multiple platforms.  
• Train internal teams on the companys social media strategy in order to maintain a cohesive brand strategy across social media.
• Develop new and innovative social media growth and awareness strategies to untap new market share.
• Expert usage of all social media platforms; knowledge of Martech stack including Hubspot marketing automation software WordPress Zapier and CRM system

Qualifications :

To be successful in this position we believe that you need the following experiences strengths and skills:

• Bachelors Degree or diploma in a relevant discipline or commensurate experience
• 5 years of experience managing marketing channels in a B2C environment with a focus on social media marketing.
• Proven work experience as a social media specialist manager or strategist.
• Hands on experience using social media for brand awareness.
• Understanding of SEO and web traffic metrics and how to apply these.
• Must demonstrate proficiency with WordPress and Microsoft Office programs (advanced Excel skills preferred).

Additional Information :

If you join Spectrum as a full-time team member your story will include eligibility for medical insurance dental insurance vision insurance life insurance and other voluntary insurance options. All part-time and full-time team members are eligible to participate in our 401(k) for paid time off holiday pay Daily Pay and discounts through Perk Spot.

Spectrum Retirement Communities strongly encourage all team members to be fully vaccinated against COVID-19 however the vaccine is not a requirement to work with us.

Spectrum Retirement LLC and all affiliates are Equal Opportunity Employers. We do not discriminate against employees or applicants on the basis of race color national origin gender sex sexual orientation pregnancy gender identity or expression disability religion age genetic information veteran status or any other characteristic protected by federal state or local law.

Spectrum Retirement LLC also participates in the E-verify program through the Department of Homeland Security and the Social Security Administration.

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Remote Work :

No

Employment Type :

Full-time