AdTech & Programmatic Lead (Berlin, or remote London, Prague, Barcelona)

Were entering an exciting new chapter scaling our advertising business expanding
programmatic partnerships and building the technical infrastructure to connect the worlds top
travel brands with our global audience. Were looking for an AdTech & Programmatic Lead to
be the technical backbone of that growth.

This is a strategic hands-on AdTech position for someone who understands the programmatic
ecosystem from the inside how auctions work how to interrogate a supply partners value
proposition how to configure and debug ad delivery at the code level and how to architect a
yield strategy that scales.

Youll own Rome2Rios full ad tech stack both the operational infrastructure and the
programmatic layer. On the operations side that means leading the technical configuration and
governance of Google Ad Manager: ad unit architecture targeting logic line item structure and
the systems that ensure campaigns deliver accurately and at scale. On the programmatic side
it means evaluating and onboarding demand partners leading header bidding strategy setting
and testing price floors and ensuring our ad implementation is technically sound from the ad
call to the rendered creative. As we bring on new programmatic partnerships and scale our ad
products this role will be central to shaping how we monetise.

What Youll Do

Programmatic Strategy & Partner Management

• Evaluate and qualify demand partners assess the uniqueness of their demand
• scrutinise their tech stack and data signals and make recommendations on whom to
• contract and on what terms.
•  Own the end-to-end programmatic deal pipeline from initial partner conversations
• through contract technical integration and ongoing optimisation.
• Lead header bidding strategy determine the right wrapper solution for Rome2Rios
• needs manage configuration and evaluate competing HB partners on
• technical merit and yield.
• Design and run price floor testing set iterate and analyse floor strategies across
• open auction and PMP channels to maximise net revenue without sacrificing fill.
• Manage SSP and DSP relationships hold partners accountable to performance
• push back on black-box reporting and ensure Rome2Rio is getting fair value from each
• integration.

AdTech & Implementation

• Work directly with HTML/JS ad templates modifying debugging and extending ad unit implementations to ensure creative renders correctly across placements and devices.
• Own the ad tag layer audit and adjust ad calls diagnose low viewability issues at the slot level and recommend implementation changes to improve performance (e.g. lazy loading slot positioning refresh logic).
• Manage GAM configuration end-to-end line item architecture key-value targeting creative trafficking and ad unit hierarchy with a view to scalability not just execution.
• Lead QA on ad delivery validate that demand partners are rendering as expected troubleshoot creative discrepancies and own the relationship between implementation and revenue outcome.

Yield & Revenue Operations

•  Monitor and analyse auction dynamics across demand partners identifying inefficiencies cannibalism and opportunities to improve overall yield.
• Develop a coherent auction strategy as new demand sources come online including direct programmatic partnerships.
• Track programmatic performance at the partner placement and deal level and translate data into clear recommendations for leadership.
• Advise on tooling decisions (e.g. header bidding wrappers floor management platforms ad quality vendors) with a view to long-term scalability.

Cross-functional Collaboration

• Work closely with product and engineering on ad slot implementation contributing technical requirements and reviewing changes that affect ad delivery.
• Partner with sales and campaign management on direct deals ensuring the programmatic and direct stacks dont conflict and advising on feasibility of custom executions.
• Act as the internal authority on all things AdTech capable of explaining auction mechanics bid landscape dynamics and implementation trade-offs to both technical and non-technical stakeholders.

Qualifications :

What Youll Bring

Must-Have

• 58 years of experience in programmatic AdTech or publisher-side ad operations  with a strong focus on the technical and strategic not just campaign execution.
• Hands-on experience with header bidding ( strongly preferred) youve configured adapters debugged auction logs and made informed decisions about wrapper architecture.
• Ad implementation experience comfortable reading and modifying HTML/JavaScript ad templates adjusting ad calls and diagnosing creative or delivery issues at the code level.
• Deep understanding of the programmatic supply chain how SSPs DSPs ad exchanges and data layers interact and how to assess whether a partner brings genuine incremental value.
• Experience with price floor strategy youve designed and run floor tests understand the trade-offs and can interpret the results.
• Strong analytical skills fluent in auction-level data comfortable with GAM reporting and able to build or interpret dashboards that surface revenue insights.
• Google Ad Manager (GAM/DFP) expertise including advanced targeting line item architecture and programmatic deal setup.

Nice to Have

• Experience working at or with an SSP DSP or ad exchange you understand the buy side as well as the sell side.
• Familiarity with ad quality and brand safety tooling (e.g. DoubleVerify IAS Confiant).
• Exposure to ad trafficking automation or outsourced trafficking models you know when to build vs. buy vs. delegate.
• Experience in travel comparison or content-at-scale publishing environments.

Additional Information :

Whats in it for you #LifeAtRome2Rio 

Build & Shape
This isnt a hand-me-down sales playbookyoull help create it from the ground up.

Culture-First
Were a small team with big ambition and we genuinely care about how we work together.

Career Growth
Work closely with leadership influence strategy and take on high-impact responsibilities from day one.

Flexibility & Trust
Were remote-first results-focused and offer real autonomy in how and where you work.

Explore Fund: Travel perks to help you experience the journeys you help others plan!

Rome2Rio is part of the Omio Group a global travel platform uniting teams across Berlin Melbourne London and beyond. This role sits with the Rome2Rio brand but is also listed on Omios careers site as we work together to build the future of travel.

Want to learn more Visit our Careers page for more on what life at Rome2Rio is like.

Want to join us
Apply below in Englishwere excited to meet you.

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Work :

No

Employment Type :

Full-time