Stores Communications Lead, Bazil, International Stores & Corporate Communications

Were looking for a strategic creative and data-driven communications leader to own Amazons retail narrative in Brazil. The mission for this role is clear: amplify Amazons brand perception in Brazil through sustained communications campaigns that drive long-term awareness consideration and affinity among Brazilian consumers.

Youll shape how millions of Brazilians perceive Amazons shopping experience driving awareness of our unmatched selection competitive pricing delivery speed and innovation across earned owned and paid efforts spanning traditional and non-traditional channels. This is a rare opportunity to lead communications for a business operating in a dynamic segment under accelerated evolution where AI is redefining how customers discover shop and interact with brands and youll do it from inside a company that doesnt just talk about innovation but builds it into everything from the search bar to the doorstep.


Key job responsibilities
You will lead end-to-end communications strategy for Amazon Brazils retail business translating business priorities into compelling narratives across one of the worlds most exciting media landscapes where creators social media and AI-driven content are redefining how brands connect with consumers.
Develop and execute integrated communications strategies for Amazon Brazils retail business covering Prime membership High Velocity Events (Prime Day Black Friday) High-growth categories and AI-powered shopping innovations
Drive narrative connecting operational milestones to customer-facing stories that resonate across diverse audiences
Lead proactive media relations creator partnerships and owned channel strategies that position Amazon as the definitive shopping destination for Brazilian consumers
Lead and scale a communications operation including agency partners and contractors to deliver campaigns and sustained always-on storytelling
Develop measurement frameworks demonstrating quantifiable business impact on brand perception consideration and share of voice metrics
Identify and mitigate reputational risks related to the retail business providing strategic counsel to senior leaders during issues and crises


A day in the life
Youll start your day with your finger on the pulse of whats shaping conversations scanning media social channels creator content and costumers signals to stay close to how Brazilians discover shop and talk about brands. From there youll jump into strategy sessions with local and global Stores and Communications partners on upcoming launches campaign developments and performance and always-on storytelling priorities. Your stakeholders span from the Brazil business teams to international communications leaders allocated across the globe.

About the team
We are the Brazil Stores & Corporate Communications team a high-impact group responsible for building and protecting Amazons reputation across Brazil. We operate as an integrated unit covering Corporate Stores Ads and Internal Communications under an international structure that connects multiple countries. Our culture is fast-paced creative and deeply strategic. We think big move quickly and measure everything. We believe in the power of local storytelling with global ambition and were passionate about making Amazon part of all Brazilians daily lives delivering savings convenience and opportunity.

- 7 years of recent professional communications or public relations experience
- Bachelors degree
- Experience in communication and presentation skills both written and verbal in Portuguese & English

- Experience in e-commerce retail or advertising
- Experience developing successful marketing or communications campaigns
- Experience working and communicating with multiple stakeholders C-level executives and cross-functional teams
- Experience in a fast-paced high-tech company or experience with domestic or international travel coordination
- Fluent in AI: comfortable using AI in everyday workflows and willing to experiment to create new ways to apply AI to our work to make us more effective and efficient
- Strong media relations skills with established relationships in Brazils business technology and consumer press
- Experience with creator/influencer strategies and non-traditional media formats (podcasts branded content social-first storytelling)
- Data-driven mindset with experience using brand tracking media monitoring and analytics tools to inform strategy
- Strong news judgment and ability to identify and mitigate reputational risks
- Masters degree in Communications Journalism Marketing or related field

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.