Content Strategist Digital Experience & Web Content

Location: Brooklyn (Hybrid 3 days onsite / 2 days remote)
Duration: 1 Year

Job Summary

We are seeking an experienced Content Strategist to support a large-scale digital redesign initiative focused on improving public-facing web experiences. This role is ideal for a creative and analytical professional who can transform complex information into clear user-friendly content for broad audiences.

The ideal candidate will have expertise in content strategy information architecture web copywriting user-focused content design and stakeholder collaboration.

Key Responsibilities

• Develop content requirements content outlines and user-focused guided experiences.
• Write clear compelling and plain-language web copy aligned with established style guidelines.
• Conduct interviews with subject matter experts to gather and simplify complex information.
• Audit and inventory existing website content features and functionality.
• Analyze user behavior and engagement metrics using Google Analytics.
• Research policies laws and operational processes to support accurate content development.
• Deliver high-quality content deliverables within strict project timelines.
• Conduct content quality assurance reviews and provide feedback to other teams.
• Track and report on key performance indicators related to content performance.
• Collaborate with cross-functional teams including design product legal policy and leadership stakeholders.

Required Qualifications

• 8 years of experience as a Content Strategist Editorial Strategist Information Architect or similar role.
• Strong copywriting and editing skills with portfolio samples available.
• Experience writing according to formal style guides.
• Strong research and analytical skills.
• Experience conducting stakeholder interviews and facilitating meetings.
• Project management and self-management experience in deadline-driven environments.
• Working knowledge of Google Analytics and web traffic reporting.
• Experience using user research and behavioral insights to guide content decisions.

Preferred Qualifications

• Bachelors degree in Journalism Communications Digital Media Creative Writing or related field.
• Experience working within government nonprofit or higher education environments.
• Experience writing in plain language at a sub-7th grade reading level.
• Experience with modern Content Management Systems (CMS).
• Experience navigating complex review and approval workflows.
• Familiarity with New York City communities and public service environments.

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