Community Operation Specialist

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp Netherlands. BYD Europe BV offers a full line of BYD electric vehicles including all-electric cars all-electric buses and all-electric forklift trucks.

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About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles including all-electric cars buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Key Responsibilities

Growth & Engagement

• Develop and execute community growth strategies tailored to the FR market

• Drive user engagement through campaigns discussions and interactive content

• Identify and nurture key users (KOLs active contributors brand advocates)

Planning & Management

• Plan and publish high-quality localized content (posts topics campaigns)

• Moderate user-generated content to ensure quality and compliance

• Identify trending topics and align content with user interests

& Event Execution

• Plan and execute online and offline campaigns (e.g. test drive events meetups)

• Collaborate with marketing and after-sales teams to launch engagement initiatives

• Support offline activities such as vehicle showcases and community events

& Insights

• Monitor community performance metrics (engagement retention growth)

• Analyze user behavior and optimize content and operations strategies

• Provide regular reports and actionable insights

Skills Qualifications and Experience Required:

• Bachelors degree or above

• 2 years experience in community operations social media or content marketing

• Strong understanding of France digital platforms and user behavior (e.g. Instagram TikTok Facebook)

• Passion for automotive industry (EV knowledge is a plus)

• Excellent English communication and copywriting skills

• Strong sense of ownership and execution

• Strong understanding of the France market including local user behavior culture and digital trends

• Proven experience in localized community operations and user engagement strategies

• Native-level or fluent French proficiency with excellent copywriting and communication skills