CRM Team Lead Promotions & Gamification

Our client is a fast-growing tech and digital services provider within the iGaming industry focused on delivering standout player experiences through innovation data and creativity.

Theyre now looking for a CRM Team Lead Promotions & Gamification to take ownership of one of the most impactful areas of the business: player engagement and retention.

This is a high-visibility role where youll shape how promotions and gamification mechanics come together into a seamless automated player journey.

The Role

As CRM Team Lead youll act as the bridge between CRM Product and Commercial teams ensuring that every promotion feature and campaign contributes to long-term player value.

You wont just execute campaignsyoull design the ecosystem behind them. From major seasonal events to everyday engagement mechanics your focus will be on turning standalone features into a connected data-driven lifecycle strategy that drives retention and loyalty at scale.

Tasks

• Own the CRM strategy for promotions and gamification aligning all activities with retention and lifecycle goals
• Lead CRM delivery for major campaigns and seasonal events (e.g. World Cup Christmas key sporting moments)
• Integrate gamification tools (tournaments missions progress bars reward shops) into automated lifecycle journeys
• Define and optimise the end-to-end promotional workflowfrom ideation to execution and player communication
• Analyse campaign and feature performance continuously improving opt-in engagement and completion rates
• Partner closely with Product and Tech teams to enhance onsite mechanics and CRM capabilities
• Lead and mentor a team ensuring high-quality execution and continuous development

Requirements

• Strong experience in iGaming CRM with a focus on promotions lifecycle marketing and gamification
• Proven leadership experience with the ability to manage teams and influence cross-functional stakeholders
• Hands-on experience with CRM platforms such as Optimove Braze Salesforce Marketing Cloud or similar
• Data-driven mindset with strong analytical skills and experience optimising KPIs like retention LTV and conversion
• Solid understanding of player behaviour and gamification mechanics in driving engagement
• Experience managing multi-channel CRM campaigns (email push SMS onsite)
• Ability to run structured A/B testing and campaign optimisation
• Comfortable working with Product/Tech teams on feature improvements and integrations
• Strong organisational and project management skills in a fast-paced environment

Benefits

Why This Role

• High-impact position with ownership over a core revenue-driving area
• Opportunity to shape and scale a modern CRM and gamification ecosystem
• Work cross-functionally with Product Data and Commercial teams
• Be part of a growing innovation-driven iGaming business