German Speaking New Business Lead Strategist

Ready to accelerate your career in the digital advertising world Join our team in Barcelona and support a high-impact project for Digital Marketing Ads a key solution empowering businesses to grow online.

As part of our New Business Sales Development team you will identify high-potential prospects across European markets. Your mission within the Acquisition Marketing team is to source high-quality policy-compliant leads using advanced research tools and insights provided by our Marketing and Sales partners.

Key Responsibilities

• Lead Prospecting Identify and deliver high-quality policy-compliant leads for New Business Sales teams.
• Company Evaluation Assess business potential using guidelines and online tools.
• Eligibility Checks Verify prospect suitability through internal systems.
• Market Monitoring Track industry trends to ensure timely and relevant prospecting.
• Strategic Collaboration Partner with Sales to prioritize lead-sourcing areas based on seasonality and market needs.
• Target Achievement Meet quarterly lead delivery goals with consistent results.
• Reporting Provide weekly analysis and data in a clear structured format.

Requirements

• Languages: C2 German and C1 English.
• Experience: 18 months in digital advertising or market research ideally focused on the German market.
• Education: Bachelors degree in Marketing Business or a related field.
• Technical Skills: Strong spreadsheet skills (pivot tables basic automation) and experience with CRM systems.
• Mindset: Analytical with a strong awareness of German SMB trends; detail-oriented and organized.
• Work Style: Comfortable in a fast-paced environment; able to multitask and work independently.
• Tech-Savvy: Familiarity with AI tools for research and outreach is a plus.
• Drive: Proactive collaborative and motivated to support business growth.

German Market Expertise

• Deep understanding of German business culture and market dynamics.
• Ability to identify companies with strong growth potential.
• Skilled in analyzing customer data and market trends.
• Up-to-date knowledge of digital marketing technologies and consumer behavior in the DACH region.

Core Competencies

• Process Excellence Improving workflows for efficiency and quality.
• Collaboration Working effectively toward shared goals.
• Communication Conveying information clearly across all channels.
• Emotional Intelligence Managing interpersonal dynamics effectively.
• Critical Thinking Making informed data-driven decisions.
• Solution Orientation Approaching challenges with a problem-solving mindset.
• Entrepreneurship Showing initiative creativity and ownership.