Go To Market Manager GA On Site
Duluth, MN - USA
Job Summary
We are a proud work-from-office company. If youre ready to work on-site in a dynamic global company wed love to hear from you.
About Us
PrismHR is the leading payroll benefits and HR software for Human Resource Outsourcing (HRO) organizations including Professional Employer Organizations (PEOs) and Administrative Service Organizations (ASOs). Powering more than 80000 companies 2.5 million worksite employees and $85 billion in payroll processed annually PrismHR is the most efficient reliable and scalable software solution to help PEOs and ASOs grow and prosper. The PrismHR platform is a complete integrated HR solution supporting the full hire-to-retire lifecycle of HR services. And PrismHR provides a wide range of additional resources that go beyond just technology and support: PrismHR SEEDS sales and marketing program the annual PrismHR LIVE Conference and numerous learning opportunities throughout the year are all designed specifically to help PrismHR customers grow their business.
About Us
PrismHR is the leading payroll benefits and HR software for Human Resource Outsourcing (HRO) organizations including Professional Employer Organizations (PEOs) and Administrative Service Organizations (ASOs). Powering more than 80000 companies 2.5 million worksite employees and $85 billion in payroll processed annually PrismHR is the most efficient reliable and scalable software solution to help PEOs and ASOs grow and prosper. The PrismHR platform is a complete integrated HR solution supporting the full hire-to-retire lifecycle of HR services. And PrismHR provides a wide range of additional resources that go beyond just technology and support: PrismHR SEEDS sales and marketing program the annual PrismHR LIVE Conference and numerous learning opportunities throughout the year are all designed specifically to help PrismHR customers grow their business.
Position Summary
The Go-To-Market (GTM) team is responsible for planning coordinating and executing the strategies that introduce new products features and services to our clients. This team works cross-functionally across Product Marketing Sales Customer Success and Operations to ensure launches are well-timed clearly communicated and positioned for adoption and revenue impact. The GTM team partners with other teams to define target audiences develop messaging and positioning equip customer-facing teams with the tools and training they need and monitors performance to refine and optimize future launches. Their goal is to create a seamless repeatable process that accelerates product adoption strengthens customer engagement and drives predictable revenue growth.
The Go-to-Market Manager is responsible for developing coordinating and executing cross-functional strategies that bring new products features and services to market. This role acts as the connective tissue between Product Marketing Sales Customer Success and Operations to ensure launches are well-planned clearly communicated and successfully adopted by customers and internal teams.
Essential Duties and Responsibilities
Essential Duties and Responsibilities
Lead the planning and execution of go to market strategies for new products enhancements and strategic initiatives
Partner closely with Product to understand roadmap priorities value propositions and target customer segments
Partner in the development of positioning messaging and launching materials that clearly articulate product value
Drive sales and customer success by assisting adoption team with training playbooks competitive insights and objection handling resources
Coordinate cross functional launch plans timelines and deliverables to ensure alignment and accountability
Develop and analyze market trends customer feedback and competitive intelligence to inform GTM strategy
Track launch performance adoption metrics and revenue impact and recommend optimizations - Lead pricing packaging and segmentation strategies in partnership with Product and Revenue teams for leadership approval
Ensure consistent communication across internal teams before during and after launches
Occasional domestic travel will be required to attend team onsite meetings client visits customer events industry conferences and training sessions. This may include air travel ground transportation (including cars taxis or rideshare services) and in some cases potential public transportation.
Marginal Functions
Build maintain and promote relationships with team members peers across disciplines and all other company team members ensuring effective coordination of communications and services affecting clients.
Attend webinars and/or trainings to stay up to date on best practices related to the company and department.
Complete projects and other duties as assigned by supervisor.
Knowledge Skills and Abilities
Experience in go-to-market strategy product marketing sales enablement or related roles
Strong cross-functional collaboration skills and the ability to influence without authority
Excellent communication skills both written and verbal
Ability to translate complex product capabilities into clear compelling value propositions
Strong analytical mindset with comfort interpreting data to guide decisions
Proven ability to consistently meet and exceed assigned objectives.
Proven ability to create execute and manage sales and marketing programs to generate revenue.
Strong balance of technical analytical and interpersonal skills
Strategic thinker with the ability to analyze trends and make informed decisions
Ability to operate in a dynamic growth-oriented environment with a desire to assist in developing strategies and processes.
Required Education & Experience
Experience in HR tech in a GTM role is preferred
Experience in SaaS HR tech or B2B technology environments is a plus
Experience with Professional Employer Organizations and/or Payroll Service Bureaus strongly preferred
Proficiency with Microsoft Office software (Outlook Microsoft Teams Excel Word PowerPoint) and demonstrated ability to learn other applications as needed.
Required Licenses and/or Certifications
This role requires a valid non-restrictive drivers license as it involves occasional travel to client sites and company locations.
Physical Mental & Communication Demands
Physical Demands:
Physical Demands:
Sedentary Work: Prolonged sitting often at a desk or computer.
Manual Dexterity: Frequent use of hands and fingers repetitively to operate a computer keyboard mouse and other office equipment.
Mobility: Ability to occasionally stand walk bend and reach in an office environment. Occasional walking or traversing throughout the office to meet with leaders and other employees.
Visual Acuity: Visual and auditory acuity to review detailed information interpret data and participate in virtual and in-person meetings.
Lifting & Carrying: Minimal physical lifting required but may involve handling documents and lifting light office supplies.
Travel Demands: Ability to travel as needed (generally less than 30%) which may include walking in airports attending meetings and working from alternative locations.
Mental Demands:
Strategic Thinking: Ability to develop and sequence GTM strategies prioritize competing initiatives and anticipate downstream impacts across Product Marketing Sales Customer Success and Operations.
Analytical reasoning: Ability to interpret adoption metrics launch performance market trends and customer feedback to recommend optimizations and guide decisions.
Complex problem solving: Ability to identify launch risks resolve cross-functional dependencies and adapt plans quickly in a dynamic growth-oriented environment.
Attention to Detail: Ability to manage timelines deliverables and messaging accuracy while coordinating multiple stakeholders and workstreams.
Executive judgment and discretion: Ability to handle sensitive products pricing packaging and segmentation information appropriately and communicate recommendations clearly.
Influence without authority: Ability to drive alignment accountability and outcomes through collaboration negotiation and stakeholder management.
Communication Demands:
Cross functional coordination: Ability to communicate timelines deliverables and expectations consistently before during and after launches to ensure accountability.
Training and enablement delivery: Ability to support Sales and Customer Success through training objection handling resources and competitive insights to drive adoption.
Cultural Sensitivity: Communicate with individuals from diverse cultural backgrounds demonstrating cultural awareness and sensitivity.
Written Communication: Ability to develop clear positioning and messaging launch materials playbooks enablement content and internal announcements for diverse audiences.
Verbal Communication: Ability to lead cross-functional meetings present launch plans and performance insights and facilitate alignment across stakeholders.
Interpersonal influence: Ability to build relationships and gain commitment across teams while managing differing priorities and constraints.
This position is eligible for the following benefits:
- Health Insurance: Medical dental and vision coverage
- Retirement Plan: 401(k) with company match
- Paid Time Off: PTO Holidays Parental leave and Sick Leave provided as required by applicable state law
- Other Benefits: Life insurance short term disability long term disability employee assistance program (EAP) flexible spending account (FSA) health savings account (HSA) Identity theft protection critical illness accident cancer hospital protection legal and pet insurance.