Senior Manager, Brand Planner (Brand Strategist)

MOO

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profile Job Location:

London - UK

profile Monthly Salary: Not Disclosed
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

MOO is a design-led technology and manufacturing business that operates in the global print and branded merchandise market.
The company is a leader in the markets premium segment with premium products and compelling ESG credentials. Customers are typically brand conscious SMEs based in North America the UK and Europe. MOOs relentless focus on the customer has helped create an award-winning and much-loved brand with exceptional customer satisfaction ratings.
A recipient of British business highest award The Queens Award for Enterprise MOO has also been profiled in the Financial Times was ranked in the top 10 UK start-up companies by the Guardian Newspaper and is part of the Future 50.
Founded in 2004 MOO employs 400 people today and is headquartered in the UK but with the majority of sales and key operations in the USA. The company has raised Venture Capital from Index Ventures Accomplice and LocalGlobe.

This role sits within MOOs Product design and Brand team a group focused on defining what we offer how it shows up in the world and how we tell that story in a way that is clear compelling and distinctive.

The team brings together MOOs products brand and storytellingshaping the connection between what makes MOO special and what our customers need.

This role works across the business partnering closely with Creative Growth Product Marketing and CRM teams.

You will act as a connector between thinking and execution ensuring that ideas are strategically grounded creatively strong and consistently expressed across every touchpoint.

The Role

  • You will take MOOs business and brand strategy and translate it into clear inspiring direction across everything we do.
  • At the heart of the role is orchestrating MOOs annual marketing and communications plan across all channels: organic paid media CRM content and beyond. Ensuring everything is cohesive distinctive and aligned to our brand.
  • You will turn strategy into powerful insight-driven briefs for the Creative team helping shape work that connects whats special about MOO with what our customers truly need.
  • Alongside this you will lead a small number of high-impact brand initiatives each year ensuring they are strategically sharp creatively strong and delivered to a high standard.

The Person We Want

Were looking for a strategic thinker and natural connectorsomeone who can bring clarity to complexity and align teams around a strong shared direction.

You are someone who:

- Thinks in systems not silos able to connect channels ideas and outputs into one cohesive plan
- Brings both creativity and rigour while equally comfortable shaping ideas and interrogating performance
- Is confident leading through influence building strong relationships across teams
- Cares deeply about brand and understands its role as a driver of long-term business success
- Is proactive curious and always looking for ways to improve what we do

Responsibilties

  • Orchestrate MOOs annual marketing and communications plan aligning activity across all channels
  • Translate business and brand strategy into clear inspiring creative briefs
  • Partner closely with the Creative team to shape and develop high-quality work
  • Lead a small number of major brand initiatives each year from strategy through to delivery
  • Use data research and retrospectives to evaluate performance and identify future opportunities
  • Bring together customer insight and what makes MOO distinctive to inform all outputs
  • Champion the MOO brand across the business ensuring consistency clarity and ambition in how it is expressed
  • Contribute to the ongoing development of brand positioning messaging and storytelling

About You

  • Significant experience in brand strategy / planning (agency in-house or ideally both)
  • Proven ability to turn strategy into joined-up multi-channel plans
  • Strong experience writing briefs that lead to high-quality creative work
  • Comfortable working with both qualitative insight and quantitative data
  • Excellent communicatorclear structured and persuasive
  • Experienced in working cross-functionally and influencing senior stakeholders
  • Passionate about building brands that are distinctive relevant and commercially effective

Nice To Haves

  • Experience in a design-led or product-led business
  • Background working across both brand and performance marketing environments
  • Experience helping scale or evolve a brand within a growing business
  • Familiarity with global audiences especially the US and culturally aware brand thinking
Whats it like to work at MOO
MOOs the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success while also recognising the importance of a healthy work/life balance.
Thats why we offer 25 days holiday rising by one day for each year here (for 5 years) a matched pension scheme and paid parental leave. Well offer you private healthcare life insurance a season ticket loan and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program.
Diversity Statement
We are working hard to create a representative inclusive and super-friendly team because we know that different experiences perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesnt discriminate on the basis of race colour religion or belief gender national origin age sexual orientation marital status disability or any other protected class.
As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore wed like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it wont in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential it is only used to better our inclusion and diversity submitting this information you consent to MOOs processing of it for these purposes.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

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Senior Manager

MOO is a design-led technology and manufacturing business that operates in the global print and branded merchandise market.The company is a leader in the markets premium segment with premium products and compelling ESG credentials. Customers are typically brand conscious SMEs based in North America ...
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About Company

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Online printing services to create high-quality business cards, stickers, postcards, and more. Professional custom printing by MOO, the best online print shop.

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