Brand Manager, Oreo Cake, Marketing, China

Introduction to OREO and the Opportunity

Oreo has become a powerhouse in the Chinese market consistently delivering record-breaking growth in sales market share brand strength and consumer penetration. Its success is driven by bold innovation strong brand equity and consumer-centric marketing setting a benchmark not only locally but also contributing significantly to global brand performance.

Job Summary:
We areseekinga dynamic and strategicBrand Manager Oreo Caketo lead the evolution of Oreos long-shelf-life cake portfolio in China. This role will be central to shaping the future of the category from product innovation and go-to-market strategy to consumer engagement and market expansion.

The ideal candidate will be a passionate brand builder with deep consumer insight strong cross-functional leadership skills and a proventrack recordin driving growth in FMCG categories.

Key Responsibilities:

Innovation & Product Development

• Lead consumer insights-driven innovation toidentifyhigh-potentiallong-shelf-lifecake & bakeryopportunities that align with Oreos brand equity.

• Partner closely with R&D and product teams to develop test and launch new formats through full-cycle consumer validation.

• Build and manage a 3-year innovation pipeline with clear growth milestones and commercialization roadmap.

Strategic Leadership & Planning

• Develop and execute integrated marketing strategies to growlong-shelf-life cakemarket share and strengthen brand relevance.

• Set annual businessobjectivesand KPIs aligned with overall brand and category goals.

• Identifyandleverageemerging trends and market gaps to expand the Oreo consumer base and drive occasion-based consumption.

IMC Campaign Management

• Lead end-to-end planning and execution of integrated marketing campaigns across digital social traditional media and experiential platforms.

• Collaborate with creative shopper marketing connection planning and external agencies to deliver cohesive high-impact campaigns that drive awareness trial and loyalty.

Marketing Operations & Performance

• Manage marketing budgets efficiently ensuringoptimalresource allocation and ROI.

• Provide regular reports on financial outcomes consumer response and strategic progress.

Qualifications:

• Bachelors degree in Marketing Business Administration ora relatedfield.

• Proven experience (at least 4years) in brand management preferably in food & beverage industries.

• Strong understanding of consumer-driven marketing.

• Excellent project management collaboration and leadership skills.

• Creative problem-solving ability with attention to detail and data-driven decision-making.

• Passion for brands innovation and creating unique consumer experiences.