GCS Content & Omnichannel Director, Web and SEOGEO Excellence

AstraZeneca is a globalscienceledpatientfocusedbiopharmaceutical company that discovers develops and commercializes prescription medicines for some of the worlds most serious diseases. We work in afastpaced agile environment powered by technology and digital innovation united by a shared purpose to deliverlifechangingmedicines.

Global Business Services Commercial Services Overview

GBS Commercial Services provides servicesContent &OmnichannelCommercial Reporting and Analytics Global Meetings & EventsLaunch and MLR Planningand morethat enableglobal and market teamstodeliver and manage customer engagement activitiesefficiently at scale. Within GCS Commercial Services the Content & Omnichannel (C&O) organization drives how content web experiences and campaigns are planned created approved and orchestrated globally.We work withbusinessteams in all major regionsand markets US EUCAN International (LATAMMEA Asia Area ANZ) and Japan.

Role Summary

The C&ODirector Web and SEO/GEO Excellenceshapesand drivestheglobaloperations agenda forWeb and SEO/GEO service delivery at AstraZeneca.This is a dual remit that spans1)thedevelopmentmanagementandimplementationof excellence standards forour activeWeb Delivery and SEOservicesand2)thereinvention of thesetwoservicesthroughworkflow redesign to harness AI tools and agentic capabilities.

In this role you willcollaborate closely with counterparts inAstraZenecasEnterprise AI Unit(EAI)and Commercial IT(IT)organisations as part of a cross-functional team thatshapesenables and executes web strategy capability development websiteassembly websiteupdatessearch engine and AI optimisation across 40 markets in US EUCAN International and Japan.In this role you will make a significant contribution to acceleratinghow our scientificmedicaland promotional information reaches audiences across the world supporting the adoption ofourinnovative medicines acrosssome of the most prevalentand seriousdiseasesand transforming patient outcomes.

The successful candidatewilllead two teams of Channel Excellence Leads for Web and SEO respectively a total of9direct reportsdistributedacrossthe US East Coast Canada andPortugal.Yourteams willpartner with businesscustomersand deliverycolleaguesto ensure services are effective across diverse market contexts regulatory environments and levels of digital maturity. You will also contribute to how these services are delivered helping to shapescalable deliverymodels that balance centralised execution pod-based delivery and increased market self-sufficiency.

You will combine deep knowledge ofleading edgewebtechnologies (Adobe Experience Managerecosystem knowledge preferred) webexcellencestandardsSearchEngineOptimisationGenerative Engine Optimisationanda track record ofwebdeliveryleadership inlargeglobal organisations (pharmaceutical industry preferred) eitheras an in-house leader orin digital agencies and other relevant 3rdparty providers.You have an ambitiousadaptableresilientandpragmaticmindset with curiositytostay up to date on thelatest developments inthe domainsof Web SEOGEO and AIand confidence to challenge the status quo.Youare comfortable with organisational andprocesscomplexityambiguity and build trusted working relationships with leaderspeersandteam members across organisational boundaries.As a credible subject matter expert you communicate clearlyandare able tocollaborate andinfluence without authoritydrivingsustainableimprovements in our capabilities in the Web and SEO/GEO domainsin a constructive fashion.

Core Responsibilities

Strategy Roadmap andExcellence Standards

• OperationaliseFutureWebandGEO/SEOVisionandDrive theRoadmap:Partner with ourEAIandITteamstodefine andimplementa scalableenterprise strategyand roadmapto enableour brandsto achieve andmaintain high visibility competitiveness in priority topic areasfactual accuracy across search engines (Google AI overviews AI mode) and LLM-driven generative engines (e.g.ChatGPT Gemini ClaudePerplexityOpenEvidence).

• ElevateMachine ReadabilityStandards:Lead the operationalization ofscalableframeworks(metadata schema markup tagging)toensure thatwebcontentthat we publishis easily discoverable accurately cited and compliant when surfaced by generative AI models.

• ElevateWeb Excellence Standards:Refineadvocateand govern the globaldeliverystandards for user experience (UX) site speed accessibilityfor websites delivered and managed onour enterprise web platform.

• ImpactMeasurement:Work with EAI andITto define and implement an integrated framework totrack Web SEO and GEO KPIsproviding visibility onROI and tying digital performance back to broader omnichannel commercial goals.

• ElevateService Performance Outcomes:Partner with GCS delivery teams to continuously improve service performance (acrossspeed cost quality) using data and frontline insights toprioritiseoptimisationand ensure consistentlyhigh levelsofdelivery excellence.

Cross-Functional Collaboration & Governance

• Partner withEAIand ITtoInfluence Enterprise Direction:Collaborate deeply withEAI and ITto evaluate pilot and integrate new web and search technologies intoourexisting tech stack.Act as a strategic partner bringing a clear point of view on businessservicesrequirements and helping shape platform and capability development priorities.

• EnsureStakeholder Alignment:Drivestage-gate reviews and steering committees effectively communicating technical progress risks and resource requirements to senior leadershipand informing strategic decisionsrelated to progressing the roadmap.

• Engage withRegulatory & Compliance (MLR):Workwith Medical Legal andRegulatory teams to ensure all SEO/GEO strategies and webdelivery activitiesadhere to global data privacy laws (GDPR HIPAA) and local biopharma promotional guidelines.

Service Design & Operating Model

• Shape newWeb and SEO/GEO Services:Work with EAI IT and our Web and SEO/GEO service squads to translate capabilities into clearly definedvalue propositions andservice offeringsrelevantto business needs.

• Reinvent Web and SEOProcesses:Identifynew business requirementsbottleneckspain pointsin webdeliverysearchand AIoptimisationworkflows;reinvent processes with theintroductionof selected toolsand AI capabilities.Define clear ownership across strategy execution and optimisationactivities ensuring efficient collaborationand coordinationacrossGCS EAI and ITteams.

• DesignService Delivery Models:Shape how Web and SEO/GEO services are delivered across markets balancing centralised execution pod-based delivery and increased market self-sufficiency.

Global Enablement & Change Management

• Global-to-Local Adoption:Drive adoption of web search and AI-enabled capabilities across 40 markets tailoring approaches to varying levels of digital maturity and regulatory requirements.

• Capability Building:Contribute to upskilling initiatives forglobal content creators local brand teams and external agency partners onSEO andGEO best practices and the evolving nature ofHCP and patient information discovery needspreferencesandbehaviours.

• Embed New Ways of Working:Ensure new service offerings workflows and tools are consistently adopted within pods and markets working closely with delivery teams to bridge the gap between design and execution.

MinimumQualificationsExperienceand Competencies

• Experience:10 years of experience in digital marketing operations web strategy or SEO with 3-5 years in a global leadership role within biopharmaceutical healthcare or highly regulated industriesas an in-house leader or in an agency or 3rdparty context.

• Subject Matter Expertise:Deep technical understanding of enterpriseWebCMS platforms traditional SEO architecture and the emerging mechanics of Generative Engine Optimization (GEO) and RAG (Retrieval-Augmented Generation) applications.

• Influence without Authority:Proventrack recordof successfully driving global digital transformation initiatives across complexglobalmatrix organizations.

• Regulatory Acumen:Exposure to regulated or highly governed environments and familiarity with MedicalLegalRegulatory review processes data privacy and quality controls.

• People Leadership:Proven experience inshaping andleadinghigh-performing teams ofspecialist Web and SEO professionals.

• Strategic Pragmatism:Ability to balance bleeding-edge AI innovation withrigorous compliance processes.

• Executive Presence:Exceptional communication skills capable of translating complex technical Web/SEO/GEO/AI concepts into business valuenarrativesfor senior commercial stakeholders.

• Change Agent:High emotional intelligence andrefineddiplomacy skills to navigateorganizational complexitymanageresistanceto change build consensus and drive adoption among diverseglobal andregional teamsand stakeholders.

Preferred Qualifications

• Experience with businessservice design specifically within marketing operations and omnichannel content supply chains.

• Working knowledge of global biopharma MedicalLegal Regulatoryreview processes and data privacy compliance.

• Experience coordinating internal teams with external agencies system integrators and offshore hubs.

Work Model and Travel

• Hybrid/remote options per location policy; some globaltimezonecoordination; travel up to 20% as needed.