Senior Specialist Marketing Analytics

Wood Mackenzie is the global leader in analytics insights and proprietary data across the entire energy and natural resources landscape.

For over 50 years our work has guided the decisions of the worlds most influential energy producers utilities companies financial institutions and governments.

Now with the worlds energy system more complex and interconnected than ever before sector-specific views are no longer enough. Thats why weve redefined whats possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds all supercharged by Synoptic AI we deliver a clear interconnected view of the entire value chain. Our trusted team of 2700 experts across 30 countries breaks siloes and connects industries markets and regions across the globe.

This empowers our customers to identify risk sooner spot opportunities faster and recalibrate strategy with confidence whether planning days weeks months or decades ahead.

Wood Mackenzie
Intelligence Connected

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Wood Mackenzie Values

• Inclusive we succeed together
• Trusting we choose to trust each other
• Customer committed we put customers at the heart of our decisions
• Future Focused we accelerate change
• Curious we turn knowledge into action

Role Purpose

Wood Mackenzies Marketing Performance & Analytics team require a Senior Specialist to work across one of our Verticals (Natural Resources Power & Technology Infrastructure or Financials & Trading) to provide Analytics & Insight to drive the team towards our goals.

The individual will need to work both proactively and reactively with their closest stakeholders to identify opportunities for growth via Analytics and Insight. The individual will need to ensure they have full context of the teams objectives to understand how they can constructively contribute by providing actionable Insight and data storytelling.

The individual will be expected to primarily work across one vertical; however they will also be expected to broadly support on non-vertical specific projects where applicable. This could include but not limited to Segment analysis Townhall Slides Funnel Metrics or Consulting analysis.

The individual will need to ensure best practices are followed whilst supplying high value Analytics & Insights to colleagues using the most appropriate methods.

Main Responsibilities

• Provide Analytics & Insight across one Vertical for Marketing teams that enable Marketing colleagues to make more informed decisions by maximising the potential of different datasets available whilst ensuring you have full context on goals. Ensure alignment across GTM activities.

• Provide non-vertical Analytics & Insight such as Segment analysis Townhall Slides Funnel Metrics or Consulting analysis.

• Maximise the potential of data available across Woodmacs Tech stack to extract Insight constantly developing methods and utilising AI.

• Act as a partner for the vertical ensuring a proactive approach to achieving goals.

• Work with all Marketing teams Sales Product & Research to drive change using actionable insight for the Vertical.

• Work with campaign managers to develop campaign effectiveness analytics based on effective data storytelling techniques.

• Prioritise requests and projects effectively within Asana and respectfully manage stakeholder expectations.

• Work with our Digital Marketing and Web teams to analyse performance data whilst providing insights and recommendations.

• Work closely with Marketing Operations to enhance data collection and feedback via effective analysis

• Contribute to experimentation A/B testing frameworks customer journeys and predictive analysis to optimize outcomes

• Maintain a log of and carry out regular data quality tasks on our data such as UTMs MQLs SQLs and Contact Data to ensure continued optimisation of the data we collect

• Identify gap analysis understanding where Marketing is missing opportunities for revenue growth as well as where inefficiencies are taking place.

• Stay up to date with the latest marketing analytics trends and best practices whilst sharing these with colleagues.

• Identify methods to improve data quality in whats provided to stakeholders.

• Support where necessary any Data Governance quality and hygiene requests.

About you

Demonstrated experience in a Marketing Analytics role within a B2B environment.

• Skilled in using data from CRM & MarTech tools such as Salesforce Pardot GA4 Dreamdata and ABM tools such as 6Sense or Demandbase.

• Hands-on experience with digital marketing analytics extracting Data and Insights from tools such as GA4.

• Proficient in building dashboards and extracting Insights using data visualization tools such as Power BI Tableau Looker or any other similar tool

• Strong data storytelling and presentation skills.

• Strong problem-solving skills and the ability to think creatively & drive innovation.

• The ability to identify methods for collecting data perform advanced data analysis and articulate findings to stakeholders with varying data maturity levels.

• The ability to prioritise effectively and comfortable adjusting priorities to meet targets.

• A curious nature with the ability to investigate business critical questions via Analytics & Insight.

• Excellent communication stakeholder management and problem-solving abilities.

• Proactive both in day-to-day work and the approach to investigating business critical questions via Analytics and Insight

• Familiarity with data governance and best practices.

• Excellent team player with the ability to respectfully challenge colleagues

• Degree in Marketing Business Analytics or related field preferred

Expectations

• While we are a hybrid working company remote working arrangements will not be considered for this role.

• Due to the global nature of the team a degree of flexible working will be required to accommodate different time zones.

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Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race colour religion age sex national origin disability or protected veteran status. You can find out more about your rights under the law at

If you are applying for a role and have a physical or mental disability we will support you with your application or through the hiring process.