Creator Growth & Ads Associate, EU Creators

Are you passionate about influencer marketing paid social strategy and building high-performing creator communities Join the EU Creators team at Amazon where youll drive the growth and optimization of our creator network across Europe through innovative acquisition strategies and owned paid social boosting programs.

As the Creator Acquisition Manager youll own two critical workstreams: (1) developing and executing paid and organic acquisition campaigns to grow our influencer network across key social platforms and (2) managing EU Owned Paid Social Boosting a program where the Creators team runs paid ads using creator content on Meta and other social platforms to amplify creator-driven traffic to Amazon. Youll work at the intersection of data-driven marketing creative strategy and paid media operations to identify attract and activate high-potential creators while maximizing the efficiency and scale of our boosting investments across EU5 (UK DE FR IT ES).

Key job responsibilities
Creator Acquisition & Growth
- Develop and execute paid acquisition campaigns across Instagram TikTok YouTube and other social platforms to attract qualified creators to the Amazon Creators Program across EU.
- Create and implement scalable referral programs to leverage existing creators for network expansion.
- Manage paid media budgets for acquisition optimize campaign performance and track key acquisition metrics across all channels.
- Monitor and analyze campaign performance creator quality metrics and ROI to continuously optimize acquisition strategies.

EU Owned Paid Social Boosting
- Own the E2E management of the EU Owned Paid Social Boosting program
- Manage creator cohort selection and optimization evaluating efficiency metrics to onboard retain or off-board creators from the boosting program
- Develop and execute monthly/weekly/daily phasing of owned boosting goals and budgets ensuring alignment with EQ OPS targets and event-level activations
- Coordinate with the EU Paid Social team to execute ads
- Track and report on boosting metrics and provide data-driven recommendations for budget allocation and cohort adjustments.

Cross-Functional Collaboration & Stakeholder Management
- Collaborate with US Creators to ensure playbook alignment for both Acquisition and Paid Social Boosting
- Partner with Business Development teams to identify and onboard influencers into Paid Social Boosting
- Coordinate with EU Paid Social to launch and optimize Paid Social Ads

Data Analysis & Reporting
- Build and maintain reporting on creator acquisition and productivity funnel metrics boosting program performance and cohort-level efficiency across EU markets.
- Provide weekly/monthly performance updates for WBR and MBR cadences including EQ OPS contribution from boosting share of site metrics and YoY growth analysis.
- Support goal-setting and forecasting for owned boosting targets including monthly EQ OPS phasing and budget planning.



About the team
Amazon Creators is a key marketing channel growing Amazons customer funnel by tapping into Creators to drive product program and service discovery and conversion. The Amazon Creators program is among the best-known and most respected affiliation programs in the world allowing content creators ranging from large media groups to nano influencers to monetize their content and audiences by driving traffic to Amazon online stores. The EU Creators team operates across EU5 and Emerging Stores managing both Managed and Unmanaged influencer segments and is responsible for driving topline EQ OPS growth creator monetization and paid social amplification strategies.

- Experience in professional non-internship marketing
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing lifecycle marketing and digital advertising

- Knowledge of HTML XML and Excel
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

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