CRM Campaign Manager

Location: Ideally based in Malta (hybrid) or Remote from Europe
Reporting to CRM Performance Lead

Your mission

• The 1% Strategy: Own the end-to-end planning of CRM calendars across multiple brands. Your goal is to find the marginal gains that drive ROI without increasing player fatigue.

• Advanced Segmentation: Move beyond basic lists. Youll apply RFM VIP tiers and behavioral logic to ensure the right player gets the right offer at the right time.

• Lifecycle & Automation: You dont just fill a calendar; you build journeys. Youll own the logic for automated flows and A/B testing frameworks to constantly refine our Early Life and Retention paths.

• Commercial Gatekeeping: Manage the delicate balance between bonus cost and profitability. You ensure we arent over-bonusing and that every campaign is backed by a clear performance rationale.

• Analytic Partnership: Work as a power duo with CRM Performance Analysts to translate raw data into actionable high-converting campaign plans.

What You Bring

• You have 23 years of experience specifically in a CRM role in the online casino industry. You understand player value and lifecycle marketing logic.

• You have a creative spark for messaging and offers but you are grounded in Value Segmentation Analysis.

• You have a proven track record of using A/B testing to optimize subject lines offer structures and send times.

• You are meticulous with calendars and timelines.

• Experience with FastTrack is a major advantage.

Whats in it for you

• The chance to make a tangible impact in a rapidly growing global company.

• A culture that rewards ambition innovation and collaboration.

• 28 days time off and public holidays if remote.

• Comprehensive benefits package for Malta-based employees including:

  • Private health insurance wellness allowance and communication allowance.

  • Healthy lunch on Wednesdays and a varied calendar of social events throughout the year..

  • Employee discounts in restaurants and businesses.

  • Extended second-parent leave policy.

  • Private parking space.