About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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MediaMastersProgram Description

BriefDescription:

The WPP Media teamadopts a collaborative and customer-centric approach todelivering highly valued and innovative solutions for our Agencies and Agencies clients including activating and executing dynamic media campaigns.

MediaMasters is an internship plus traineeship program. Its a mixof classroom and on-the-job training with the aim of introducing fresh talent to the media world.

WPP Media is looking for fresh graduates and media enthusiasts to join MediaMasters.

3BestthingsaboutthisJob:

• OpportunitytobeapartofacohortoftraineesinanexcitingnewunitwithinWPPMedia.
• Learnfromandworkwithsubjectmatterexpertsandunderstandandexperiencetheend-to-end cycle of media planning and deployment.
• Getexposuretolive-campaignmanagementandaccesstoindustryaccreditedcertification programs.

Responsibilities

Non-Biddable:

• GetexposedtoTraditionalmediaplatformsTVRadio&PrintandinternalReportingand Dashboarding tools.
• IntroductiontoMediaPlanningBuyingImplementationCampaignMaintenance& Campaign closure.
• WorkonplanningtoolsBARC/YUMIRAMIRS/ Cleardecision.
• UnderstandingandusageofPlanningtoolsincludingDigital
• BuilddomainunderstandingonLoadanalysisChannel/programperformance.
• Get exposed to non-biddable digital media solutions including premium publisher inventory reservation-led digital opportunities content integrations and platform-direct partnerships.
• Understand digital planning inputs such as audience behaviour campaign objectives seasonality budget allocation reach/frequency trade-offs and channel role.
• Support digital plan development using planning research and reporting tools such as Comscore dashboards and internal planning trackers.
• Learn campaign implementation workflows including plan implementation booking coordination creative readiness checks trafficking inputs campaign maintenance and closure documentation.
• Develop working knowledge of campaign hygiene including naming conventions tagging dependencies reporting accuracy reporting and post eval formats

Biddable:

• Understandthebasicsofplatforms&alsounderstandthemarketingobjectiveofthe brands.
• Getexposedtooneormorepracticesamongst SearchSocialE-CommandProgrammatic
• Developcapabilitiestotranslatetheoryintopractice.
• Understandthebasicsofcampaignstructurewhileexecutingsearch/social/programmatic/e-comm campaigns.
• Work on keyword&Audienceresearchassessment&preparingacommentaryonfindingsand understanding steps to create an effective campaign report.

Performance:

Understand business objectives revenue goals and marketing strategy for brands.

Get exposure to cross-channel planning including Paid Media Organic (SEO/ASO) and Analytics.

Develop capabilities to translate business problems into measurable performance strategies and solutions.

Understand end-to-end consumer journey and identify optimization opportunities.

Programmatic:

• You will be the owner of transforming the agencys digital media buying from manual insertionordertodataandtechnology-driven buyinggenerating higherROIforclients and higher revenue/margin.
• EnforceDV360andTrueViewbestpracticeswithafocusonplatformexpertise consistency and quality of work delivery.
• Providesupporttoincapacityplanning&resourcemanagementfortheteam.
• Be accountable for consistent delivery to WPP Media regional teams by ensuring a high quality of output.

InfluencerMarketing:

• Assistinplanningcreatingandpublishingcontentacrosssocialmediaplatformsasper brand guidelines and campaign requirements.
• Coordinatewithinfluencersandcreatorsforbriefsfollow-upscontentapprovalsandtimely delivery of posts.
• Trackcontentperformanceusingbasicanalyticstoolsandshareregularupdateswiththe team.
• Workcloselywithinternalteamsandexternalpartnerstoensuresmoothexecutionof campaigns and on-time completion of tasks.

Whatwillyouneed:

• Graduate/PostgraduateinMassCommunicationBMMBMSorrelatedfields(Opento 2025 & 2026)
• Relevantexperienceof0to6 months/certificationinDigitalMarketingwithGoogleanalytics understanding would be an added advantage.
• Analyticalbentofmindwithaknackfordataandnumbercrunching.
• UnderstandingofGoogle Ads Google AnalyticsBidManagement ToolsorProgrammatic platformswould be added to the advantage.
• Strongwrittenandoralcommunicationskillsabilitytocommunicateeffectivelywithnon-technical business users as well as technical counterparts.
• Curiosityandkeentolearnwithaninterestinthedigitalindustry
• Goodproblemsolver

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