Chief Experience Officer
Cedar Rapids, IA - USA
Job Summary
The Chief Experience Officer (CXO) is responsible for shaping the full experience of CCCU for both our members and our people. This role takes a broad strategic view of how CCCU is perceived engaged with and valued: from the moment a prospective member first encounters our brand through deepening long-term relationships and extending inward to the daily lived experience of the employees who make it all possible.
The CXO leads marketing brand digital engagement external communications and community presence leveraging data and technology to drive growth deepen member loyalty and differentiate CCCU in a competitive financial services landscape. Equally important the CXO serves as a steward of CCCUs internal culture partnering with the CEO and leadership team to ensure that our employee experience is intentional values-aligned and reflective of the brand promise we make to our members.
Key Duties
- Develop and own the CXO functions annual strategic plan integrating member experience brand culture and employee experience goals with CCCUs broader organizational objectives.
- Act as an organizational voice for the connection between employee culture and member experience advocating for the people practices and investments that make both exceptional.
- Demonstrate enthusiastic support of CCCUs mission ACTION values and long-term strategic priorities through personal leadership and team direction.
- Perform all duties in accordance with CCCU bylaws board policies regulatory requirements and established service standards.
- Champion the use of data analytics and marketing technology to optimize performance personalize member experiences and improve marketing efficiency.
- Leverage marketing automation platforms and CRM systems to drive targeted measurable campaigns.
- Develop and maintain dashboards performance reports and executive-level communication on key experience and marketing metrics.
- Oversee CCCUs digital presence including social media platforms review platforms and digital advertising using analytics to continuously optimize reach and engagement.
- Update all media and digital platforms with campaign collateral across all markets.
Experience
- 10 years of progressive leadership experience in marketing brand member/customer experience or organizational culture with at least 3 years in a senior or executive-level role.
- Demonstrated success leading cross-functional teams and driving measurable outcomes through marketing strategy experience design and/or culture initiatives.
- Experience in financial services credit unions or a membership-based organization is a strong plus.
- Proven track record with data-driven marketing marketing automation platforms CRM systems and digital analytics.
- Experience influencing organizational culture employee engagement or internal communications at a leadership level is highly valued.
Ready to take the next step
We offer a competitive salary generous time off paid holidays and a benefits package with extensive coverage options along with a supportive and positive work environment. Apply today and start your rewarding career with us!
Collins Community Credit Union is an EEO Employer. M/F/Veteran/Disability. We strongly encourage minorities veterans and individuals with disabilities to apply for career opportunities with the Credit Union. We are an E-Verify Employer. This position does not offer visa sponsorship now or in the future.
Required Experience:
Chief
About Company
It’s time to make your money work for you! Partner with Collins Community Credit Union and gain access to the tools & knowledge you need to succeed financially. With convenient locations in Cedar Falls, Dubuque, Marion, Cedar Rapids, North Liberty, Iowa City and Des Moines, all you ne ... View more