Executive Director, Product Strategy Southwest Cobrand

You are a dynamic strategicProduct leaderwho will own theproduct strategy and portfolio engagement strategyfor the Southwest Co-brand credit collaboration with the partner you will work closely with Product Customer Marketing Analytics Finance and Execution teams toincrease cardmember engagement and optimize portfolio valuethrough customer-centric experiences personalization and disciplined measurement.

As an Executive Director Product Strategy for the Southwest Cobrand team you will set thestrategic vision and roadmapfor the Southwest portfolio use data and insights to developtargeting offer timing and messaging strategiesthat improve card member engagement partner value and portfolio performance. You will lead through influence across product capabilities and marketing execution teams to scale what works.

Job Responsibilities:

• Own end-to-end Southwest Credit Card strategyacross product positioning value proposition and lifecycle engagement to drive growth and deepen engagement with Southwest cardmembers
• Lead product strategy and roadmap inputby translating customer insights partner priorities and competitive intelligence into differentiated features benefits and experiences for both new and existing cardmembers.
• Lead portfolio engagement strategyto increase spend retention and borrowing positioning the Southwest card as the customers primary card for everyday and travel-related spend.
• Design segmentation targeting and personalization strategiesusing Chase and partner insights to deliver the right message offer and experience
• Build and maintain a test-and-learn agendathat accelerates experimentation across product and marketing levers and drives continuous improvement in customer experience response and profitability.
• Leverage advanced analytics to size opportunities and evaluate performance including target population identification propensity/lifecycle signals business case development and deep segment-level post-launch/post-campaign readouts.
• Influence product marketing technology and channel capabilities(e.g. personalization automation decisioning) to enable scalable engagement and improved customer experiences across the Southwest portfolio.
• Streamline performance reportingwith analytics and automation partners to improve speed-to-insight through dashboards standardized readouts and self-serve reporting.

Required Qualifications capabilities and skills

• Minimum of10 years of relevant marketing analytics and/or marketing strategy experience.
• Possesses a strong attention to detail and the ability to distill analytics insights into actional marketing plans.
• Demonstrated experience insegmentation marketing channels business case development and campaign performance evaluation.
• Credit card industry experience required including understanding ofCard P&L budgets and forecasts.
• Ability to balance business partner strategic customer and financial objectives while ensuring strong marketing execution.
• Proven ability to influence and partner across a large organization to drive innovation and change.
• Demonstrated initiative and a track record of delivering results through strong cross-functional partnerships.
• Strong executive communication skills (verbal and written) including ability to develop effective executive-level presentations.
• Strong project management skills including managing multiple priorities in a fast-paced environment with tight deadlines.
• People leadership experience including recruiting developing motivating and managing diverse talent.
• Bachelors degree required.