Senior Manager, Website Marketing
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Job Location:
Lawrence, KS - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
GCSAA is seeking a results-driven digital marketing professional to lead the execution optimization and overall performance of its website ecosystem. This role is responsible for translating strategic direction into measurable outcomes that enhance user experience engagement and conversion across all digital touchpoints. Serving as the day-to-day owner of the website experience this position will focus on continuous improvement through data-driven insights user behavior analysis and cross-functional collaboration. The Senior Manager Website Marketing plays a critical role in supporting membership growth and retention event promotion and strengthening GCSAAs brand presence.
Qualified candidates possess:
- Ability to execute and optimize website strategy to improve user experience engagement and conversion
- Strong experience managing website content including page builds edits and updates within a CMS environment
- Proficiency in analyzing website performance using tools such as Google Analytics (GA4) with the ability to translate data into actionable insights
- Experience with A/B testing user journey analysis and continuous website optimization
- Working knowledge of SEO best practices including site structure keyword strategy and content optimization
- Ability to collaborate across teams (marketing IT communications membership) to support broader digital initiatives
- Strong written and verbal communication skills including the ability to present data-driven recommendations to stakeholders
- Experience integrating website efforts with email social media and paid digital campaigns
- Familiarity with website accessibility standards (WCAG/ADA) and data privacy practices (e.g. cookie consent GDPR/CCPA)
- Ability to manage multiple projects in a fast-paced deadline-driven environment with strong attention to detail
- High level of ownership accountability and a proactive solution-oriented mindset
- Bachelors degree in Marketing Communications Digital Media or related field or equivalent work experience
- Minimum of 36 years of experience in digital marketing website management or digital strategy roles
- Solid understanding of HTML/CSS and general web functionality
- Position must live within a commutable distance from our headquarters office in Lawrence KS
About GCSAA
The Golf Course Superintendents Association of America (GCSAA) is a non-profit membership-driven association with 21000 members in 78 countries and 95 employees whose mission is serving its members advancing their profession and improving communities through the enjoyment growth and vitality of the game of golf. Our mantra is simple: Everyone paddles. We seek to hire passionate team members who wish to make an impact on the future of the game and golf course management profession. And the best part we get to call this work.
Salary range is $68000 - $75000/annually. In addition to GCSAAs attractive compensation/benefits package we also provide generous paid leave allow for community involvement opportunities provide a hybrid (2 remote days/week) work schedule enforce a year-round casual attire staff fun events and wellness incentives.
Applications will continue to be received until the position is filled. Individuals from historically underrepresented groups are highly encouraged to respond. Apply online at: . If you need further assistance applying please email .
GCSAA promotes a welcoming and inclusive environment and is proud to be an EOE.
Required Experience:
Senior Manager
About Company
The Golf Course Superintendents Association of America (GCSAA) is an association for professionals who manage and maintain golf courses. Explore online.
