Director, Marketing (B2B)
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Job Location:
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Who We Are:
At Emburse youll not just imagine the future youll build it. As a leader in travel and expense solutions we are creating a future where technology drives business value and inspires extraordinary results.Our AI-powered platform helps organizations modernize financial operations increase visibility and optimize spend across the enterprise.
Were looking for a Director of Marketing to lead North America campaigns across new business and
customer growth. This role owns the strategy execution and performance of integrated campaigns that
drive pipeline and revenue across SMB mid-market and enterprise/strategic segments.
customer growth. This role owns the strategy execution and performance of integrated campaigns that
drive pipeline and revenue across SMB mid-market and enterprise/strategic segments.
This isnt a run some campaigns and report on clicks role. Youll define how we go to market where
we focus and how we turn attention into actual revenue. Youll partner across marketing and the
broader business to align strategy prioritize investments and deliver measurable impact.
we focus and how we turn attention into actual revenue. Youll partner across marketing and the
broader business to align strategy prioritize investments and deliver measurable impact.
**Please note this is a hybrid role (3 days a week in the office) and we are NOT able to offer sponsorship now or in the future**
What Youll Own
- Lead the end-to-end strategy for all North America campaigns encompassing new business and customer marketing to accelerate deal velocity.
- Build and execute multi-channel programs across SMB MM and Enterprise segments to drive pipeline and improve conversion rates
- Define GTM strategies by industry and audience identifying target markets to penetrate and expand Emburses footprint
- Drive demand generation programs that consistently deliver high-quality pipeline while leveraging ABM to win high-value accounts
- Build and optimize lifecycle marketing strategies to move prospects and customers through the funnel efficiently
- Analyze campaign performance and pipeline data to optimize ROI audience journeys and foundational metrics
- Partner closely with Sales and Product Marketing to ensure tight alignment on messaging positioning and global priorities
- Collaborate with Digital Events PR and Social teams to deliver cohesive high-impact campaigns with consistent messaging
- Secure buy-in from key stakeholders and clearly communicate progress performance and strategic insights to leadership
- Develop comprehensive marketing plans and partner with Marketing Ops to execute pipeline growth initiatives effectively
- Manage agency and contractor relationships including scope and budgets ensuring partners deliver against business goals
- Translate performance insights into fast action to address market conditions and emerging growth opportunities
What Youll Bring
- Bachelors Degree preferred OR equivalent work experience
- Required: Minimum of 7 years of Marketing experience
- Line Management experience
- SaaS background preferred
- Deep expertise in demand generation ABM and lifecycle marketing
- Strong understanding of segment-based GTM strategies (SMB mid-market enterprise)
- Analytical mindset with a bias for action
- Ability to influence and align cross-functional teams
- Experience managing agencies and external partners
- Clear confident communicator who can translate strategy into execution
- Proficiency in Salesforce and marketing automation platforms
Why Emburse
Finance is changingand at Emburse were leading the way. Our AI-powered solutions help organizations eliminate inefficiencies gain real-time visibility and optimize spendso they can focus on whats next not whats slowing them down.
A Company with Momentum We serve 12M users across 120 countries helping businesses modernize
their finance operations.
A Team That Innovates Work alongside some of the brightest minds in finance tech and AI to solve real-
world challenges.
A Culture That Empowers Competitive pay flexible work and an inclusive collaborative environment that
supports your success.
A Career That Matters Your work here drives efficiency innovation and smarter financial decision-making
for businesses everywhere.
Shape your future & find whats next at Emburse.
Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Director
About Company
Control spend your expense management and corporate travel management with Emburse. Select the best expense management software for your business or organization from our list of award-winning products and software.
