Digital Campaign Specialist

We are seeking a highly skilled Digital Campaign Specialist to join our marketing team. This individual will take ownership of our digital marketing and campaigns for North America with a focus on HubSpot email marketing and digital advertising. The ideal candidate is both strategic and hands-on capable of designing executing and optimizing campaigns that drive engagement lead generation and pipeline growth across North America.

PrimaryLocation:Across Canadaor USA

WorkModel:Remote

Employment Type:Permanent Full-Time

Vacancy Status:Backfill

Compensation Range:$60000 - $80000

RESPONSIBILITIES

• HubSpot Support
  • Design and manage workflows automation and campaign reporting
  • Ensure data integrity segmentation and lead lifecycle management within HubSpot
  • Training and support for the rest of the marketing team on HubSpot workflows emails and campaigns
• Email & Workflow Marketing
  • Develop and execute targeted email campaigns newsletters and nurture sequences
  • Create event workflows including pre-event promotions registration nurture and post-event follow-up
  • A/B test subject lines content and CTAs to optimize performance
• Campaign Development & Execution
  • Manage digital campaign tools to create and launch digital ads (search display social etc.) across North America
  • Collaborate with internal teams to design compelling ad creatives messaging and landing pages
  • Monitor campaign KPIs and adjust targeting messaging and budgets to maximize ROI
• Analytics & Reporting
  • Track analyze and report on campaign performance and impact on pipeline
  • Provide insights and recommendations for continuous improvement

QUALIFICATIONS SKILLS & EXPERIENCE

• Native or fully fluent bilingual proficiency in French and English with exceptional written and spoken French communication skills required
• Bachelors degree in Marketing Communications or related field (or equivalent experience)
• 35 years of experience in digital marketing with hands-on HubSpot expertise (workflows email automation reporting)
• Experience with Account Based Marketing (ABM/ABP) usage in HubSpot
• Proven experience creating and executing email campaigns newsletters and nurture workflows
• Experience managing digital ads campaigns (Google Ads LinkedIn Campaign Manager or equivalent)
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and project management skills
• Knowledge of B2B marketing best practices particularly for North America markets preferred

ABOUT ADASTRA

Adastra is a global leader in AI and data-driven transformation helping organizations lead with artificial intelligenceresponsibly strategically and at scale. With over 25 years of experience Adastra empowers enterprise clients to unlock business value through data innovation operational excellence and smart customer engagement.

Trusted by some of the worlds most prominent brands Adastra delivers end-to-end solutions grounded in thoughtful strategy robust governance and deep technicalexpertise. From defining vision to ensuring execution Adastra guides organizations through every stage of their AIdataand cloud journeybuilding future-ready capabilities and delivering measurable lasting impact.

Adastra serves clients across key industries including financial services automotive manufacturing technology media and telecom (TMT) healthcare retail and professional services. The company employs more than 2000 professionals across North America Europe and Asia.

WHAT WE OFFER

• Opportunity for advancement and career progression
• Competitive compensation package
• Comprehensive benefits plan
• Successful referral program
• The opportunity to work with one of Canadas 50 Best Managed Companies
• Satisfaction of working for a reputable company
• A flexible dynamic and diverse workplace

EQUAL OPPORTUNITY EMPLOYER

In our commitment to promote fair and equitable treatment of all employees and applicants Adastra Corporation provides equal employment opportunities for all individuals regardless of age sex disability race ethnic origin citizenship creed sexual orientation maritalstatusor any other ground as described in the Ontario Human Rights addition accommodation will be provided during the hiring process. Adastra Corporations implementation and support of employment initiatives encourage diversified labour force participation and equal access to opportunities based on merit and performance.

AI Usage - Our hiring process includes the use of AI-enabled tools to screen applications (e.g. keyword matching qualification ranking). A human recruiter reviews all AI-generated shortlists to make informed hiring decisions.

There has been an increased instance of fraudulent job offers coming from people posing as Adastra HR employees. Please note that Adastra will never request fees as part of our recruiting process and any emails sent to you that are not from @ or @ are fraudulent. All employment offers are sent viaDocuSignand if you receive an employment offer from a suspicious email and not viaDocuSign it is fraudulent.

Contact to inquire about jobs at Adastra to report a suspicious request for money or personal information from external websites or suspicious employment offers.