Sr. Leader, Programs and Field Sales Activation

Sr. Leader Programs and Field Sales Activation

About TireHub:

At TireHub we move more than tires we move businesses forward support communities and help keep America rolling. And behind it all Our people. We call them Hubbers because theyre at the center of everything we do. From behind the wheel to the warehouse floor from customer calls to corporate strategy every Hubber plays a role in something bigger than themselves. And we show up every day ready to say yes to challenges to each other and to getting it done right.

PositionSummary:

The Sr. Leader Programs and Field Sales Activation lead the development implementation execution and continuous optimization of TireHubs sales and marketing programs while owning field sales marketing activation communication and training strategy.

This role is accountable for translating program strategy into field execution and ensuring sales teams are equipped aligned and activated to deliver against key metrics including sales volume product mix and profitability.

This leader integrates program management training ownership and field activation into a single cohesive capability that drives measurable performance outcomes across the field sales organization.

This role will report to the Sr. Director of Marketing.

When you say YES to something bigger:

• Choose your day one benefits which include a no cost health insurance option
• TireHub funded Health Savings Account
• Additional benefit options including TireHub paid short/long term disability and life insurance benefits
• Paid vacation and holidays
• Parental leave programs
• Build your financial future with 401k including TireHub match
• Access to tire discounts perks and so much more!
• Enjoy access to the TireHub headquarters location in Ravinia Plaza including free parking free gym convenient restaurants outdoor spaces special events and more.

The individual must exhibit the following core attributes of the TireHub commitment:

• Approachable - If a company could smile we would. Instead we rely on our people to show it. We care about eachotherand our customersbecause we know business only gets done right when people respect each other and value relationships.
• Adventurous - WhatTireHubis set up to do isintentionallyoutrageous. So we readily embracechallengeswith the courage to introduce new ideas and the ambition to build something unique.
• Relentless - We tackle our work with energy. We deliver on our commitments withenthusiasm. And we do not give up until we get to the end.
• Speedy - Speed is the currency in the tire industry. When we commit toa job we get the job done and we do it fast.

Role Specifics:

Program Leadership & Execution

• Leads the end-to-end lifecycle of TireHubs sales and marketing programs including development implementation execution and administration.
• Owns program roadmap inclusive of internal and external solutions to drive customer and sales performance.
• Accountable for program ROI performance metrics and continuous optimization of program effectiveness.
• Develops and oversees program dealer engagement processes tools and materials.
• Partners with manufacturer partners to implement monitor and optimize joint programs.
• Collaborates cross-functionally with Pricing Brand Sales Operations and Marketing to align program strategy and execution.
• Oversees program-related communications reporting and data distribution for field sales and customers.

Field Sales Activation

• Owns activation of all programs and marketing initiatives within the field sales organization.
• Ensures clear translation of strategy into actionable field execution plans.
• Partners with Sales Leaders and Sales Hub leadership to drive adoption and execution against defined success metrics.
• Identifies performance gaps and deploys targeted activation strategies to improve results.
• Drives field accountability through structured feedback loops performance tracking and ongoing engagement.
• Serves as the primary bridge between program strategy and field execution realities.

Sales Communication & Alignment

• Owns communication strategy for field sales including priorities opportunities tools and program updates.
• Establishes consistent scalable communication channels to drive clarity and alignment across the sales organization.
• Ensures messaging is clear actionable and tied directly to business outcomes.
• Develops and maintains communication cadence aligned to go-to-market priorities and program calendars.
• Partners with leadership to ensure alignment between strategic priorities and field-level execution.

Training & Capability Development

• Owns the Learning & Development function for Sales & Marketing including strategy curriculum and execution.
• Leads development and deployment of training programs to build skills knowledge and capabilities across the sales organization.
• Ensures continuous assessment and improvement of organizational knowledge and performance.
• Partners with HR and business leaders to define training needs delivery plans and success metrics.
• Integrates training directly into program launches and field activation efforts to ensure adoption and execution.
• Leads and develops Learning & Development resources and specialists.

Customer & Field Insights

• Acquires analyzes and utilizes customer and field feedback to optimize programs activation strategies and communications.
• Leverages data and insights to continuously refine go-to-market effectiveness.
• Identifies trends risks and opportunities to inform strategic decision-making.

Team Leadership

• Leads a cross-functional team including Program Managers Analyst and Learning & Development resources.
• Builds a high-performance culture focused on ownership accountability and execution.
• Develops team capabilities aligned to evolving business needs.

Training & Compliance

• Ensures individual personal adherence to TireHub policies procedures and guidelines.
• Participates and maintains ongoing training requirements through in-person virtual or computer-based learning modules as assigned.
• Completes other tasks assigned by their supervisor or another member of Leadership as requested.

Competencies:

• Customer Focus: Understands and develops relationships with customers to take advantage of Actionable Yes moments. Delivers customer-centric solutions. Keeps promises to our customers. Leads team that delivers exceptional service.
• Collaborates: Building partnerships and working collaboratively with others to meet sharedâobjectives.
• Manages Ambiguity:âOperating effectively even when things are notâcertainâor the wayâforward is not clear.
• Optimizes Work Processes:âKnowing the most effective and efficient processes to get thingsâdone with a focus on continuous improvement.
• Communicates: Owns the message of any communication and does not pass the buck. Accepts and acts on facts not feeling. Effectively communicates down and up in the organization. Communicates quickly and doesnt wait on a solution to communicate an issue. Knows whats broken not working and can be improved.
• Attention to Detail: Taking responsibility for a thorough and detailed method of working.

Education/Experience:

• Bachelors Degree in Sales Marketing Business orrelated field preferredâ.
• 7 years of experience in Sales Marketing or Program Management.
• 3 years of leadership experience in program management sales activation or training.
• Experience leading cross-functional initiatives in a matrixed environment.
• Experience in sales force training communication strategy and field enablement.
• Demonstrated success in developing and executing go-to-market strategies.
• Experience with performance measurement reporting and ROI analysis.
• Experience in tire/automotive or related industry preferred.

Required Knowledge Skills and Abilities:

• Strong understanding of program management sales activation and training methodologies.
• Ability to translate strategy into clear actionable field execution.
• Excellent communication skills with ability to drive clarity and alignment at scale.
• Strong analytical and problem-solving capabilities.
• High level of organization and attention to detail.
• Proficiency in CRM data analytics and reporting tools.
• Ability to lead change and drive adoption across a distributed sales organization.

Working Conditions:

• Fast-paced and dynamic operating environment requires adaptability.
• Majority of time is spent sitting constantly viewing monitors in a comfortable position with frequent opportunity to move around. There may be occasions to move or lift light articles.
• Occasional extended hours may be required during peak periods.
• This role reports to TireHub headquarters office in Dunwoody GA and requires a strong in-person presence.
• Must be able to travel up to 40% for training conferences or other company locations as needed.

TireHub will consider the employment of all qualified applicants including those with criminal histories in a manner consistent with the requirements of applicable state and local laws. TireHub maintains a drug-free workplace in accordance with state and federal law.

Required Experience:

Senior IC