Vice President, Product Strategy

JOB SUMMARY:

The VP Product Strategy leads the definition prioritization and lifecycle management of the commercial product portfolio that drives revenue across UDX. This role ensures that admission products add-ons packages and bundled offerings are intentionally designed clearly differentiated and optimized to deliver both guest value and commercial performance.

Acting as a portfolio-level product owner this leader translates brand audience and experience strategy into a cohesive commercial product architecture ensuring disciplined portfolio management strong lifecycle governance and alignment across pricing GTM and destination execution.

MAJOR RESPONSIBILITIES:

• Product Portfolio Strategy & Architecture
  • Defines and evolves the commercial product architecture across the portfolio including admissions add-ons and packages.
  • Partners with Brand & Audience Strategy and GTM teams to ensure alignment to guest brand and experience strategy.
• Product Lifecycle Management
  • Owns lifecycle management across key product categories including definition positioning launch optimization and retirement.
  • Ensures products remain relevant differentiated and financially productive.
• Commercial Performance & Optimization
  • Partners with Pricing & Revenue Management to design pricing architecture demand strategies and yield optimization.
  • Monitors performance and drives data-informed adjustments to maximize revenue and guest value.
• Portfolio Prioritization & Investment Focus
  • Leads prioritization of product initiatives across the portfolio ensuring focus on highest-value opportunities.
  • Aligns with Commercial Operations and Program leadership on sequencing and resource allocation.
• Go-to-Market Integration
  • Partners with Destination GTM teams to translate product strategy into clear market launches and in-year performance management.
  • Ensures alignment between product intent messaging and activation.
• Leadership & Cross-Functional Alignment
  • Drives alignment across Brand & Audience Strategy GTM Experience Development Pricing and Commercial Operations to ensure integrated execution of product strategy.
• Understand and actively participate in Environmental Health & Safety responsibilities by following established UDX policy procedures training and team member involvement activities.
• Perform other duties as assigned.

EDUCATION:

• Bachelors degree required; MBA or advanced degree preferred.

EXPERIENCE:

• 12 years of experience in product strategy commercial strategy portfolio management or related fields.
• Experience managing complex product portfolios in a consumer-facing high-volume environment.
• Proven ability to drive revenue growth through product strategy pricing and packaging.
• Experience working cross-functionally across marketing operations finance and digital/product teams.
• Theme parks hospitality travel or entertainment industry experience preferred.

Your talent skills and experience will be rewarded with a competitive compensation package.

Universal Orlando Resort. Here you can.