Individual Giving Manager

We are seeking an experienced Individual Giving Manager to lead our direct marketing and digital fundraising efforts. This role is instrumental in managing and growing Waysides individual giving programs including appeals campaigns and monthly donations.

Reporting to the Senior Fundraising Manager you will drive our fundraising objectives through engaging communications and donor stewardship.

You will also oversee the work of the Campaign Coordinator working to optimise current campaigns and innovate new strategies.

Key Responsibilities

• Lead the strategy planning and execution of key direct marketing and digital fundraising appeals including ourChristmasAppeal Donate a Plate Valentines Day Winter Appeal & Warm a Heart.
• Manage multi-channel campaigns through direct mail email social ads SMS and telemarketing.
• Collaborate across teams to optimise supporter journeys nurture relationships with mid-level and major donors and identify potential bequest leads.
• Track and report on income expenditure and forecasts for individual giving initiatives.
• Oversee Waysides monthly giving program focusing on supporter acquisition retention and lifecycle management.
• Partner with internal stakeholders across departments to align messaging and achieve shared objectives.
• Contribute to budget setting monitor financial performance and provide post-campaign analysis.

About you

• Minimum 3 years experience across Campaign Regular Giving or Direct Marketing Management
• Demonstrated experience in the successful planning and implementation of donor retention and acquisition strategies that meet budget requirements
• Strong digital fundraising capabilities and an understanding of digital best practice
• Excellent project management skills and keen eye for detail
• Experience in budget management and report writing
• The ability to engage with a range of stakeholders to support organisational objectives across marketing fundraising and events
• Effective relationship builder and superior communication both written and verbal
• Strong data analysis skills and the ability to interpret data insights into strategic direction

Ideal experience or skills:

• Experience developing and launching a structured regular giving program.
• Confidence in driving growth and retention of the regular givers.
• Creation and optimisation of donor journeys specifically for regular giving audiences.
• Strong knowledge of donor acquisition strategies and channels could include experience in F2F recruitment digital two-step as well as direct responseTV.

About Wayside

Wayside Chapel has provided unconditional love care and support to the most marginalised people on and around the streets of Sydney since 1964. Our mission is to create a community with no us and them and address underlying issues of inequality wellbeing and loneliness.

From our centres in Kings Cross and Bondi and through outreach teams we offer a range of support services that place dignity respect and love at the heart of what we do.

Every day we walk alongside people facing homelessness addiction mental health challenges and isolation. We provide care that is trauma-informed respectful and human.

Whats in it for you

• Five weeks Annual Leave
• Flexible/hybrid working options
• $15900 of your annual salary is tax-free through generous NFP salary packaging
• Paid Cultural and Ceremonial Leave
• Employee Assistance Program Free confidential counselling service

To apply submit your resume and a brief cover letter outlining your relevant experience and why youre passionate about this opportunity.

For more information please reach out to the recruitment team at

Wayside is an Equal Opportunity Employer that provides an inclusive work environment and embraces the diverse talent of its people. We value people of all cultures languages capacities sexual orientations gender identities and/or expressions. We are committed to achieving a diverse workforce and strongly encourage applications from Aboriginal and Torres Strait Islander people.Before an offer of employment candidates will be required to complete the pre-employment checks including reference checks and a background check.