PR and Social Media Specialist

Summary

Job description

The Social Media Expert at ESET is a dynamic role focused on enhancing the companys reputation and increasing awareness of its technology and offerings. This expert develops and implements comprehensive social media strategies oversees content management and steers digital campaigns. Additionally the Social Media Expert is responsible for the creative output of the in-house production studio and provide digital marketing support for ESETs content and products while managing various social media communication channels to bolster the companys long-term business objectives.
The PR Specialist at ESET plays an important role in upholding and promoting the companys positive image. This includes engaging in media relations crafting public-facing materials such as press releases and articles.

FUNCTIONAL RESPONSIBILITIES AND DUTIES
Ensure a unified brand voice while fostering an active social media community.
Adapt and translate global social media posts and PR content for local markets.
Work with external agencies to create content providing necessary information and materials to achieve PR objectives.
Define target audiences for each social media channel in collaboration with other teams.
Implement global social media strategies locally and develop weekly content calendars for B2B and B2C audiences in cooperation with marketing teams.
Establish social media activity plans.
Create and publish original written and audio-visual content across all relevant social media and content platforms.
Manage community interactions by monitoring comments responding to simple inquiries and directing complex questions to ESET Support.
Engage with the online community by developing content and storytelling activities to activate friends fans and followers on ESETs social platforms.
Conduct monthly monitoring of brand mentions hashtags keywords and searches using digital analytics and media tracking tools and document social media activities.
Analyze marketing data adjust strategies accordingly and report results to senior management.
Oversee communication with influencers and bloggers as part of ESETs outreach efforts.
Collaborate in creating storyboards for audio and video productions.
Design and execute social media campaigns with researched content appropriate hashtags and imagery to enhance social engagement and online presence.
Apply SEO techniques to all written content to boost engagement and web visibility.
Collaborate with internal teams to support their goals and maintain a consistent brand voice while nurturing an engaged media community.
Adapt and translate global PR materials like press releases articles and interviews.
Partner with external agencies to create content and provide necessary information to ensure successful PR outcomes.
Research and develop content for media blogs and social media in collaboration with local and global marketing teams.
Cultivate and sustain relationships with journalists press and public affairs entities and represent the company at relevant events and conferences.
Conduct monthly monitoring of brand mentions hashtags keywords and searches using digital analytics and media tracking tools and document social media activities.
Organize and coordinate PR projects and events such as press tours and roundtables.
Engage in rapid response and crisis communication efforts.
Carry out other work according to the instructions of a managing employee in accordance with the activity of the department and the company.

REQUIREMENTS
Education:
Masters degree
Security technology experience is a plus

Experience:
Years of work experience: 3 years in a PR on company side (or agency) or from media
Experience in copy and content writing
Experience of proof reading
Experience in working with external agencies

Knowledge:
Understanding of cybersecurity
Ability to digest and interpret technical material
Well-developed interpersonal and organizational skills
MS Office: advanced
Experience in copy and content writing
Experience of proof reading
Experience in social media management monitoring
Experience in working with external agencies

Language:
English: C1

Communication:
Excellent oral and written communication skills

Managerial skills:
N/A

Personal characteristics:
Attention to detail

Benefits

Health & well-being

• Medical assistance
• Flex Friday
• ESET Hours
• Birthday free day
• Woman day (mentruation rest)
• Compensation (for working on holidays/weekend)
• Paternity extended leave

Family

• Softlanding (gradual return from maternity leave)
• Day off for childrens birthday
• School Kit
• Flex time for school adaptation
• Adoption extended leave
• Language courses

Office

• Refreshment voucher
• Fruits
• Birthday celebration

Other

• Home Office Kit
• Parking spaces at the office
• Transport payment
• ESET in the world
• Internet reimbursement
• Graduation award
• Special dates gifts
• Internal events
• Loyalty program

Primary location

Additional locations

Time type