US Growth Strategy Manager

Job Summary:

The US Growth Strategy Manager will play a pivotal role in establishing and expanding iHerbs brand presence in the United States. Reporting directly to the Senior Director US Growth Strategy this individual will serve as a key execution lead translating high-level market strategies into actionable tactical plans to drive ecommerce growth. We are looking for a data-driven doer with a full-stack marketing mindset who can bridge the gap between strategic insights and operational excellence. This role is essential for knocking down internal and external barriers to help iHerb crack the code on the highly competitive US health and wellness landscape.

Job Expectations:

Strategic Execution & Insight Activation

• Translate Strategy to Action: Work closely with the Senior Director to turn the overarching US market and brand strategy into detailed executable roadmaps and go-to-market plans.

• Data-Driven Decision Making: Perform in-depth analysis of US consumer behaviors market trends and competitor activities to identify white-space opportunities and actionable growth levers.

• KPI Management: Own the tracking and reporting of US-specific KPIs providing regular performance updates and proactively developing action plans to address challenges or capitalize on new trends (e.g. AOV Repeat Purchase Rate CAC)

• Budget & Forecast Support: Assist in managing the US market budget ensuring initiatives are cost-effective and aligned with forecasted revenue goals.

Cross-Functional Tactical Leadership

• Operational Liaison: Serve as a key point of contact for global marketing teams (Paid Media Social Influencer CRM) to ensure US-specific campaigns are localized effectively and executed on time.

• Product & Merchandising Alignment: Partner with product development and merchandising teams to ensure the US product roadmap reflects current domestic market needs and consumer trends.

• Vendor & Partnership Growth: Identify and evaluate potential US-based partnerships and third-party opportunities that align with target segments and strategic priorities.

• Project Management: Oversee complex cross-functional projects from ideation through post-mortem analysis ensuring all internal stakeholders are aligned and deliverables are met.

• Ecommerce Fundamentals: Influence cross-functional teams to optimize the end-to-end customer journey on specifically targeting site experience communications pricing promotions and delivery logistics.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable with or without notice.

Knowledge Skills and Abilities:

Required:

• 7 years of experience in strategic e-commerce growth roles leveraging data insights and technology to scale business performance engagement and retention.

• Ability to translate data and high-level strategy into actionable daily marketing tactics.

• A high-energy doer comfortable executing tasks in a fast-paced entrepreneurial environment.

• Broad knowledge of the ecommerce funnel including acquisition engagement retention and brand strategy.

• Financial & Growth Modeling: Demonstrated experience in calculating the size of the prize for strategic initiatives and using financial modeling to justify business cases.

• Skilled in presenting succinct visually appealing data-driven recommendations to executives and partners.

• Proven experience in collaborating with and influencing cross-functional partners. Excellence in interpersonal and communication skills to aid cross-functional leadership

• Hyper-analytical mindset with a proven record of using business metrics to drive informed decision-making. Excellent proofreading and attention to detail

• Comfortable performing in a high-pressure deadline-driven environment

• Highly organized with the ability to manage multiple high-priority projects simultaneously via Asana.

• Interest or experience in the health wellness or VMS industry.

Equipment Knowledge:

• Broad knowledge and experience with ecommerce marketing platforms (e.g. CRM CMS CDP paid search paid social loyalty and others)

• High aptitude and ability to make efficient use of online productivity and communication tools in our case with the Google Workspace suite and Asana

• Experience with Microsoft Office Suite (Word Excel PowerPoint)

• Experience with Google Business Suite (Gmail Drive Docs Sheets Forms) preferred

• Experience with Asana or similar project management platforms

Experience Requirements:

Generally requires a minimum 7 years of experience in e-commerce and digital growth strategic operations or performance optimization leveraging data-driven frameworks to drive engagement and retention in a DTC or digital commerce environment.

Education Requirements:

Bachelors degree in Marketing or other related field or a combination of education and equivalent work experience

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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.

Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion Strive for Simplicity

iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visit our international team members you may be eligible forbenefitsdepending on the country where you are Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.