Marketing and Public Relations Director

About Mitchell Williams:

Mitchell Williams Selig Gates & Woodyard P.L.L.C. is a corporate law firm built on integrity and trust backed by a responsive team of attorneys and legal support staff. With offices in Little Rock Rogers and Jonesboro Arkansas and Austin Texas our attorneys and legal support staff work together across the Firm leveraging deep resources and experience to deliver exceptional service to our valued clients.

Our firm values define who we are. Since our founding in 1954 our Firm remains strongly rooted in the values and tradition of excellence established by H. Maurice Mitchell. Our attorneys and staff uphold these values by developing deep relationships with our clients and the communities we serve. We focus on delivering exceptional legal service to our clients which is supported by our positive and collaborative culture. We are committed to fostering an inclusive culture and creating a sense of belonging and empowerment where our colleagues can have thriving and fulfilling careers.

Position Overview:

Mitchell Williams seeks a dynamic hands-on Director of Marketing and Public Relations to lead the Firms marketing communications and public relations efforts. This position drives brand visibility client acquisition and business growth through strategic marketing initiatives. The Director reports to the Firms Chief Administrative Officer and collaborates closely with attorneys practice group chairs and Firm leadership. This is a highly visible action-oriented role requiring both strategic vision and the experience to execute the vision.

Duties and Responsibilities:

MARKETING STRATEGY AND EXECUTION:

Develop implement and evaluate strategic marketing initiatives including paid earned shared and owned communication channels to support the Firms strategic goals objectives and areas of practices. Define clear objectives key performance indicators (KPIs) and metrics to measure the efficacy of marketing initiatives reporting regularly to Firm leadership on progress and achievements. Develop and administer annual marketing and charitable budgets to support marketing and business development initiatives. Evaluate new and existing Firm sponsorships and marketing expenditures for return on investment. Manage contracted agencies and vendors supervising their scope of work and delivery of services within budget.

BRAND MANAGEMENT AND PUBLIC RELATIONS:

Manage and enhance Firm brand recognition through targeted marketing campaigns thought leadership initiatives and public relations efforts ensuring consistency in messaging visual assets and brand guidelines across all channels. Develop and implement earned media strategies to expand the Firms thought leadership reputation including encouraging attorneys to write articles for local regional and industry media; connecting reporters to attorneys as subject matter authorities; and pitching story ideas and sponsored content placements. Serve as point of contact for Firm media inquiries including evaluating requests coordinating interviews or responses with attorneys and conducting interview preparation and research. Monitor and protect the Firms reputation proactively addressing and reporting issues or challenges that may arise. Assist Firm leadership with developing and executing crisis communication plans as needed.

DIGITAL MARKETING AND CONTENT:

Oversee the Firms digital marketing strategy and best practices including website management search engine optimization (SEO) and social media marketing. Monitor and analyze digital analytics for trends and opportunities. Create and implement integrated content marketing strategies including blog content content repurposing email marketing video production and digital channel distribution to maximize reach and engagement across various channels and platforms. Oversee the website including attorney bios practice area descriptions and recommendations for areas of improvement; serve as liaison with web-design vendors.

BUSINESS DEVELOPMENT:

Collaborate with the Chief Administrative Officer practice group chairs and attorney teams to assess practices identify practice teams define services and develop value propositions to accurately inform clients and potential clients about legal service capabilities. Collaborate with attorneys and practice areas on business development strategies that address client needs and industry challenges including speaking engagements writing opportunities seminars and business proposals. Counsel and support attorneys on individual business development strategies including developing individual marketing plans (IMAP) bios value propositions of unique skills and strengths LinkedIn strategies cross-servicing strategies skills development and business proposals. Follow up with individual attorneys and practice groups to ensure timely implementation of marketing plans and assigned initiatives. Provide training and resources to enhance attorneys marketing skills and client service capabilities appropriate for their level of experience.

EVENTS AND SPONSORSHIPS:

Oversee Firm events seminars webinars and sponsorships to foster client engagement generate leads and enhance the Firms visibility in the legal community. Oversee preparation for attorney CLEs and other speaking opportunities including presentation materials. Evaluate new and existing sponsorships for return on investment and alignment with Firm strategy.

CLIENT ENGAGEMENT AND RESEARCH:

Conduct market research and competitive analysis to identify business opportunities industry trends cross-service opportunities and target audiences. Analyze and track client retention new business development and cross-selling opportunities. Bring external market intelligence to the Firm including competitor activity industry developments and client trends.

RECOGNITION AND RANKINGS:

Manage all Firm submissions for rankings awards and recognition programs such as Chambers USA Best Lawyers Best Law Firms Super Lawyers and Benchmark Litigation.

CRM:

Lead the selection implementation and ongoing maintenance of the Firms client relationship management (CRM) system. Ensure data quality by developing and implementing policies and procedures for data integrity. Promote CRM as a business development and practice management tool including one-on-one and group training and coaching for attorneys and staff.

PROFESSIONAL NETWORKS:

Actively participate in professional marketing networks. Represent the Firm in professional and community organizations to enhance visibility.

TEAM LEADERSHIP AND ADMINISTRATION:

Lead and mentor the marketing team providing guidance coaching evaluation and opportunities to enhance performance. Maintain confidentiality of sensitive information and adhere to ethical standards demonstrating commitment to the Firms values and culture and belonging initiatives. Perform other duties as required.

Qualifications:

• Bachelors degree in marketing communication business administration or related field; advanced degree preferred. APR (Accredited in Public Relations) certification preferred.
• Minimum of eight to ten years of experience in marketing leadership roles. Experience within a law firm or professional services environment preferred.
• Proven record of accomplishment in managing a marketing and business development department developing and implementing successful marketing strategies and campaigns that drive business results.
• Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent written and verbal communication skills with attention to detail and a focus on quality. Strong writing skills as demonstrated by acceptable writing samples.
• Proficient in Microsoft Office Suite (including PowerPoint) and digital marketing tools and platforms including website CMS email marketing software social media management tools and analytics platforms.
• Strong interpersonal communication skills. Strong client service focus with the ability to establish immediate credibility and rapport with attorneys.
• Tremendous enthusiasm. Must be a self-starter. Maturity confidence high energy and a positive attitude.
• Hands-on approach; willing to roll up the sleeves to get the job done. Proactive resourceful and able to provide creative ideas.
• Supervisory and personnel management experience with good mentoring skills.
• Analytical abilities and experience in managing outside support resources.
• Ability to handle highly sensitive and confidential information in a professional manner.
• Professional demeanor and ability to interact effectively with clients and colleagues in a respectful inclusive and diverse environment.
• Strong time management and prioritization skills. Ability to work independently with limited required direction and guidance on simultaneous complex projects.
• Must meet all local health regulations pass post-offer drug test and pass post-employment physical exam if required.
• Must be capable of performing the essential job functions of this job with or without reasonable accommodations.

Benefits

• Competitive salary commensurate with experience.
• Generous employer contributions to benefits.
• Insurance benefits include health dental vision short term disability long term disability health savings account (HSA) and many other insurance options.
• Retirement savings 401k and Roth options with a Firm match.
• Paid time off and holiday schedule supporting work-life balance.
• Free on-site gym (Little Rock).
• Professional development opportunities and support for continuing education nurturing growth within a well-established and continuously growing firm.
• Collaborative and inclusive work environment that values inclusivity empowerment belonging and teamwork.
• Paid time for community service and volunteering.
• Paid parking.

If you are a dedicated and proactive individual with a passion for providing high-quality legal support and thriving in a positive and diverse culture we encourage you to apply. To apply visit For more information contact Human Resources at