Program Manager, Brand & Experiences

Whole Foods Market is the leading natural and organic foods retailer and were building the brand programs partnerships and storytelling to match. Our Brand Engagement & Experiences team sits at the intersection of food culture purpose-driven content and immersive activations that connect customers Team Members and communities to the higher purpose at the heart of our brand: nourishing people and the the next five years our goal is to make Whole Foods Market a lifestyle brand.
We are seeking a Brand Content & Partnerships Manager to own two interconnected workstreams: (1) serve as the teams lead writer across internal and external brand programs and (2) develop and manage strategic partnerships that amplify our experiential platform content storytelling and purpose-driven initiatives. This role will identify build and activate collaborations that elevate our Quality Standards celebrate our suppliers and deepen Whole Foods Markets role in the communities we serve.
The right candidate is equal parts exceptional writer and strategic relationship builder. You are someone who can craft a compelling briefing document a go-to-market narrative or a partnership pitch with the same level of rigor and creativity. You think big operate with discipline and are energized by food culture sustainability and the power of brand storytelling to create real-world impact.



Key job responsibilities
Lead Writer & Voice of the Team Serve as the teams primary writer crafting articles talking points briefing documents go-to-market plans runs of show and executive communications for brand programs events and activations. (Insist on the Highest Standards)
Partnership Strategy & Execution Develop and execute partnership strategies that expand the reach and impact of Whole Foods Markets experiential and storytelling programs thinking beyond conventional retail partnerships. (Think Big; Bias for Action)
Partner Identification & Evaluation Identify evaluate and secure collaboration partners including mission-aligned brands culinary and cultural organizations media platforms creative voices and suppliers. You are applying high judgment to ensure every partnership aligns with our brand standards and values. (Customer Obsession; Have Backbone Disagree and Commit)
Narrative Development Build compelling partnership narratives that translate food culture sourcing standards and community impact into persuasive insight-driven stories that earn trust with internal and external audiences. (Earn Trust; Learn and Be Curious)
Cross-Functional Activation Responsible for go-to-market strategy planning and execution of integrated marketing programs and partnerships across brand and product. Collaborate across Sustainability Quality Standards PR Social Culinary Merchandising and Private Label teams to activate partnerships that are purposeful and on-brand removing barriers and driving alignment without direct authority. (Deliver Results; Earn Trust)
End-to-End Storytelling Own creative storytelling from concept through activation ensuring every partnership reflects our values elevates our suppliers and strengthens brand identity with no compromises on quality. (Ownership; Insist on the Highest Standards)
Experiential Integration Support experiential programming by integrating partnerships into immersive moments that inspire Team Members customers and communities. (Customer Obsession; Deliver Results)
Measurement & Optimization Define and track success metrics using data and insights to measure partnership impact across brand perception community value sentiment engagement and business alignment. (Dive Deep; Deliver Results)
Cultural Relevance Stay ahead of food culture and sustainability trends proactively identifying opportunities for Whole Foods Market to show up meaningfully and authentically. (Learn and Be Curious; Think Big)


About the team
Our teams mission is to make WFMs higher Purpose tangible by creating programs and experiences that foster connection and inspiration for our TMs customers suppliersand communities. We build brand love and reputational trust by bringing our higher Purpose core values and differentiators to life -- whether it is through Team Member engagement programs customer facing activations or delivering on community needs through nonprofit collaboration.

- 5 years of program or project management experience
- Experience using data and metrics to determine and drive improvements
- Experience working cross functionally with tech and non-tech teams
- Demonstrated excellence in writing across multiple formats: articles executive communications briefing documents go-to-market plans and marketing copy
- Experience developing and managing external partnerships or collaborations with brands organizations or media platforms
- Experience working cross-functionally across marketing communications and/or merchandising teams
- Track record of taking projects from concept through execution with minimal oversight
- Strong verbal communication and presentation skills including comfort presenting to senior leadership and external partners
- Bachelors degree in Marketing Communications Journalism English or a related field

- Background in journalism editorial or professional writing
- Experience in food grocery CPG or lifestyle brand marketing
- Demonstrated knowledge of food systems sourcing sustainability and community-building
- Experience developing experiential or event-based partnerships
- Familiarity with brand measurement frameworks including sentiment analysis and engagement metrics
- Experience working within a mission-driven or values-led brand
- Comfort operating in a fast-paced ambiguous environment where priorities shift and creative problem-solving is essential

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at TX AUSTIN - 74200.00 - 129800.00 USD annually