Digital Experience & Website Manager

As Digital Experience & Website Manager youll shape the member experience across PSAs website working in close partnership with IT to deliver a highquality digital experience.

About the role

The Digital Experience & Website Manager is accountable for the strategy design content and performance of PSAs website and digital experience ensuring it delivers clear value to members and supports engagement advocacy and growth.

This role combines handson ownership of the website with leadership of user experience content governance and continuous improvement. You will lead the member experience perspective on website redevelopment and ongoing optimisation working in close partnership with IT who provide the technical platform hosting and security expertise.

The website is a critical channel for:

• Member engagement and retention
• Communicating benefits services and value
• Supporting advocacy education and events
• Enabling membership growth and selfservice

Key Responsibilities

Digital Experience & MemberCentred Design

• Own and continuously improve the endtoend digital experience for members and prospective members
• Ensure the website clearly articulates member value benefits and pathways
• Maintain intuitive information architecture navigation and page structures
• Champion accessibility inclusion and plainlanguage content across all digital touchpoints
• Use analytics insights and user feedback to drive improvements in engagement and usability.

Website Management & Content Governance

• Act as the primary business owner of the website and CMS
• Establish and maintain content standards workflows and publishing governance
• Coordinate content creation review migration and quality assurance
• Train and support internal stakeholders in writing for the web and memberfocused content
• Ensure content remains current accurate accessible and aligned to organisational priorities

Collaboration & Project Coordination

• Serve as the key point of contact between business stakeholders and IT
• Develop briefs design requirements and acceptance criteria
• Coordinate delivery activities from a member experience and business perspective
• Support testing launch and postimplementation optimisation

Continuous Improvement & Best Practice

• Monitor digital performance and recommend enhancements to improve member outcomes
• Identify opportunities to improve operational efficiency through digital solutions
• Embed sustainable digital and content practices across the organisation

About you

• Proven experience in digital experience website management UX or content strategy.
• Experience leading or managing website redevelopments or major enhancements.
• Strong understanding of usercentred and membercentric design principles.
• Experience managing CMS platforms and content governance.
• Ability to work effectively with IT and technical delivery teams.
• Excellent stakeholder engagement and communication skills.

Desirable

• Experience in a notforprofit membership advocacy or communitybased organisation.
• Formal training in UX service design digital design or content strategy.
• Experience conducting usability testing and member research.
• Knowledge of accessibility standards (WCAG) and inclusive design.

Personal Attributes

• Strong empathy for members and end users
• Collaborative and relationshipfocused
• Confident prioritising and influencing without direct authority
• Detailoriented with a strategic mindset
• Pragmatic adaptable and improvementfocused

Why PSA

Were the national peak body for pharmacistsand we exist to advance healthcare in Australia by empowering our pharmacy workforce. Our people are at the centre of what we do and were proud to support meaningful careers professional development and ongoing learning.

Technology underpins how we deliver services to members and stakeholders. We operate a modern SaaS-based environment including Microsoft 365 Salesforce Moodle and other enterprise platforms.

Working at PSA means being part of something bigger. We believe in:

• Making a real difference: Youll contribute to an organisation with a strong social purpose.
• Growth and development: We want you to thrive and will support your professional journey.
• Diversity and inclusion: We celebrate what makes you you and are committed to creating a safe supportive and inclusive workplace.

Were also committed to the health and safety of our people which includes requiring all staff to be fully vaccinated against COVID-19 to attend PSA offices.

Accessibility & Support

We value diversity and welcome applications from people of all backgrounds including people with disability. If you need support during the recruitment process please reach out at to for a confidential chat.

Acknowledgement of Country

PSA acknowledges the Traditional Custodians of Country throughout Australia and their enduring connection to land sea and community. We pay our respects to Elders past and present and recognise Aboriginal and Torres Strait Islander peoples as the first pharmacists and custodians of the worlds oldest living cultures.

PSA may close this ad early if we find the right personso dont wait to apply!