Social Media & PR Specialist

As Social Media & PR Specialist (Position) you will:

• Social Media community management for BYD profiles (FB IG Tiktok Linkedin).

• Social Media content strategy proposal and development in cooperation with external partners (production design).

• Organic content planning: central content implementation local content briefing and implementation.

• Collaboration with KOLs and influencers: excellent knowledge of local content creator and influencer scene proposals for collaboration in line with the brand positioning and strategy briefing planning contract coordination.

• KPI analysis and reporting in order to ensure budget efficiency and improve communication quality.

• PR activities: translation and preparation of central press releases in a timely manner preparation of local press releases.

• PRESS parc: coordination with journalists and KOLs with booking press tests ensuring smooth handover process and press test experience.

• Collaboration: work closely and support Marketing & PR team product team sales team BYD Dealers and external partners to ensure consistent messaging and successful campaign execution.

• Budget Management: assist in managing the marketing budget ensuring cost efficiency.

• Monitor BYD activities as well as Dealers activities and competitors.

• Be a brand ambassador a solid team-player and work always with the customer in mind.

Expectations:

• Min 5 years of experience in social media management.

• Full understanding of all social media channels social media strategy and KPIs

• Experience in coordination of content creation.

• Wide knowledge of local KOLs influencers and content creators understanding and identifying trends.

• Experience in event management and car handling for press conferences and other events is a plus.

We Offer:

• Performance and experience-based competitive remuneration.

• Department & company-wide teambuilding events.

• An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team

BYD is a leading high-tech multinational company based in Shenzhen China. It operates in four core fields of IT automotive new energy and rail transit and employs over 600000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp Netherlands is the marketing and sales HQ of BYD Co. Ltd based in Shenzhen China. BYD Europe BV offers a full line of BYD electric vehicles including all-electric cars all-electric buses and all-electric forklift trucks.