Senior Marketing Manager, Service Strategy & GTM, Prime Video

Prime Video (PV) brings together the worlds best creators with the most passionate communities in a way that no other entertainment brand can. One app. Endless entertainment. Were the home of exclusive live sportsThursday Night Football NBAalongside distinctive critically-acclaimed originals like The Boys The Marvelous Mrs. Maisel and The Summer I Turned Pretty and films like Air Saltburn The Idea of You and Road House. Add in the latest in-theater releases to rent or buy 100 premium subscriptions like HBO Max and Peacock and live linear viewingall in one destination. But what makes Prime Video singular isnt just the breadth of whats availableits how it all connects. Audiences move fluidly from watching a live game to renting a documentary about the player from streaming an original series to buying the book its based on from discovering a new channel to replaying a live sports moment in real time. That multi-dimensional experiencepowered by the connection to the Amazon family of brands and built by a passionate diverse global teammakes Prime Video the place where creators athletes and storytellers of all kinds build their future and where fans never have to leave to go deeper into the things they love.

We are seeking an exceptional Senior Marketing Manager Service Strategy & GTM who will own the marketing strategies that drive customer clarity across Prime Videos full serviceoriginals exclusive live sports AVOD premium subscriptions rentals and purchases and live linear this pivotal role youll own end-to-end service-level marketing strategy through the lens of customers needs motivators and barriers advocating for an audience-first approach. Youll orchestrate cohesive durable messaging across all customer touchpoints and serve as the strategic bridge across key cross-functional stakeholders.

The ideal candidate brings a blend of consumer and product marketing expertise a proven track record of earning trust through cross-functional leadership and a data-driven approach to decision-making that demonstrates strong judgment and high conviction. Youll develop scalable strategies messaging architecture positioning frameworks and multi-year strategic roadmaps that make the full breadth of Prime Videos service compelling and clear to customers. This role offers the opportunity to shape Prime Videos service-level presencecombining strategic thinking with disciplined execution in a fast-paced global environment.

Key job responsibilities
Own end-to-end service marketing strategies and execution coordinating across Business Strategy Portfolio Planning O&O Merchandising Product Studios Sports and additional cross-functional teams while operating with a high degree of autonomy to set direction make prioritization calls and drive outcomes without waiting for consensus

Develop and maintain comprehensive messaging architecture that articulates Prime Videos value propositions across the full service ensuring clarity cohesiveness and audience resonance at every customer touchpoint

Lead service-led campaign strategies and GTM deliverables (briefs positioning go-to-market plans) while consulting on campaigns led by partner teams to ensure service-level coherence and limit customer confusion

Own marketing readiness for service evolutionensuring that offerings are absorbed into the messaging architecture and customer-facing narrative before launch not after

Drive data-informed focus of service initiatives based on audience needs barriers and behavioral signalstranslating research into strategic recommendations that influence cross-functional roadmaps and investment decisions

Build scalable strategy frameworks and templates that enable organizational consistency reduce time-to-market and provide clear strategic direction to stakeholders navigating competing priorities

Synthesize complex service strategies into clear compelling narratives for senior leadershipbuilding the strategic artifacts that earn alignment and drive decision-making at the highest levels of the organization

Translate strategy into actionable direction at every levelfrom executive-level investment cases to team-level frameworks that make it clear how individual workstreams ladder to the broader service vision

Drive fast effective cross-functional decision-making -- knowing when to push for speed and while to hold the line on customer experience integrity

- 6 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional marketing programs
- Experience creating and managing complex cross-team project plans
- Experience using data and metrics to drive improvements
- Experience working effectively across cross-functional teams and partnering well with people at all levels within an organization

- Experience with customer segmentation profiling and targeting
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience in the entertainment industry
- Demonstrated expertise in brand or service positioning messaging architecture and customer journey mapping

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 142800.00 - 193200.00 USD annually