Packaging & Ancillary Sales Manager

The opportunity

Strawberry operates hotels across the Nordic region each with its own character and guest.The commercial potential in how we package and sell experiences around those stays is largely untapped today.

Thats where you come in.

You will own packaging and ancillary sales end-to-end: defining the strategy building the structures working with hotels to identify whats genuinely worth selling and making sure the right offer reaches the right guest at the right moment in their booking journey. This is a role with real autonomy and real commercial impact not a coordinator position.

Youll report to the Head of E-Commerce and Content and be part of the Marketing and Digital Sales team working closely with revenue operations product and digital sales colleagues across the business.

What youll be responsible for

Packaging across the full portfolio. You develop structure and maintain packages for all Strawberry hotels and distribution channels. Packages should feel locally rooted and genuinely reflect each destination not generic bolt-ons. You work with hotels to find whats actually worth packaging and make sure its both sellable and profitable.

Ancillary sales across all digital platforms. You own ancillary sales on all Strawberry markets and websites such as add-ons parking EV charging gift cards etc. That means building a more systematic data-driven approach to upselling making sure the right product is offered to the right guest at the right hotel at the right moment. You manage third-party partner relationships where relevant.

Product stakeholder for packaging and ancillary. Youre the person closest to what guests actually want to buy which makes you a key commercial voice in product development for this area. You translate guest and commercial insights into product priorities and you make sure what gets built actually sells.

Who were looking for

• 3-5 years of experience with ancillary sales packaging upselling or cross-selling

• Solid understanding of digital distribution and the guest booking journey

• Comfortable building processes and structures from scratch youve either done it before or you have a genuine appetite for it

• Comfortable in Excel and the Office suite

• Fluent in Norwegian or Swedish. Working proficiency in English

• Builds relationships easily and presents ideas and results clearly

Youll stand out if you have:

• Background in hospitality or travel in a commercial operational or revenue-related role

• A track record of working across departments

• Interest in product development and how commercial logic translates into what gets built

• Previous experience with hotel management systems especially Mews

• Experience in or a genuine interest in AI solutions to create more attractive products and increase sales

This role suits a person that likes to set direction without waiting for a playbook. Youre structured enough to keep many things moving creative enough to spot non-obvious opportunities and grounded enough to work well with both hotel teams and central functions. You make things happen.

Why join Strawberry

• Room for great ideas. Youll join one of the most exciting brands in the Nordics. We offer a fast-paced environment where your ideas actually get implemented. If you have the drive to push our tech stack forward we have the platform to let you do it.
• Were a social and friendly team and youll have energetic and caring people all around you and many opportunities to socialize throughout the year.
• We dream big and aim high - we have big ambitions and are not afraid of taking a bit of risk.
• We have great employee benefits - amazing discounts at our hotels and restaurants and from external partners.
• You get 4 free hotel stays per year.
• Great offices in Stockholm and Oslo

If you are ready to take on this exciting challenge and become a part of a great team with big ambitions we encourage you to apply today!

Practical details

• Start date: By agreement preferably as soon as possible

• Location: Solna/Stockholm or Frogner/Oslo

• Reports to: Head of E-Commerce and Content

• Team: Marketing and Digital Sales at Strawberry

• For questions regarding the position: emailprotected