Digital Marketing Senior Specialist

We are currently looking for a Senior Digital Marketing Specialist to join our office in Warsaw.

In this role you will be responsible for developing and executing digital marketing strategies to increase brand awareness customer engagement and lead generation across multiple channels. You will work closely with cross-functional teams to optimize campaigns analyze performance metrics and drive data-based decisions that support business growth. This is an exciting opportunity to join an international environment where innovation creativity and strategic thinking are highly valued.

Your responsibilities:

• Develop and execute comprehensive digital marketing strategies
• Plan launch and optimize advertising campaigns focused on lead generation
• Manage and optimize paid media campaigns across key platforms including Google Ads and Meta Ads
• Analyse marketing data and prepare performance reports (Adobe Analytics or similar tools) translating insights into actionable recommendations
• Oversee and manage the company website
• Manage and allocate digital marketing budgets to maximize ROI and campaign performance
• Evaluate test and implement new digital tools technologies and industry trends
• Collaborate with a global digital team and external agencies

Our requirements:

• 5 years of experience in digital marketing as an independent specialist or manager
• Proven experience in designing and executing lead generation campaigns
• Strong expertise in Google Ads Meta Ads SEO
• Understanding of UX/UI principles supporting conversion optimization
• Advanced knowledge of analytics platforms (e.g. Adobe Analytics)
• Strong analytical mindset with the ability to translate data into actionable insights
• Experience in project management and budget ownership
• English proficiency at B2 level
• High level of autonomy proactivity and strong organizational skills

What we offer:

• A role where everyone is driven by a mission to help people with hearing loss.
• A full-time contract with a company that is a global leader in hearing care and hearing aids.
• Work from Monday to Friday during fixed hours allowing you to maintain a balance between your professional life and what matters to you in your personal life.
• Well support your professional development through the Amplifon Academy.
• A friendly atmosphere full of smiles high standards of personal conduct and support from colleagues across the entire Amplifon team.
• Healthcare for you and your loved ones personalised group insurance and the MyBenefit benefits package (including a MultiSport & MultiLife card).
• Christmas bonuses.