Lead, Shopper Insights Dollar

Job Description

Job Description

• Define and lead the shopper insights strategy for the Taste Elevation portfolio ensuring alignment with category growth ambitions.
• Develop deep expertise in condiment spoonable and dressing shopper behaviorincluding repertoire buying brand switching promotion sensitivity and usage occasions.
• Identify key growth levers such as trade-up basket expansion flavor trends and cross-category pairing opportunities.
• Shape strategic narratives that position Kraft Heinz as a category leader in flavor enhancement and condiments.

• Act as a trusted advisor to senior leadership across Marketing Commercial and Category teams focused on Taste Elevation.
• Translate complex shopper data into clear compelling stories that influence decisions on pricing promotion assortment and innovation.
• Drive insight-led strategies that win in highly competitive shelf environments and increase household penetration loyalty and buy rate.
• Lead development of frameworks that quantify the role of brand value and visibility in shopper decision-making.

• Elevate retailer engagement with best-in-class insight-led category stories tailored to Taste Elevation categories.
• Partner with Customer Development and Category Leadership to shape joint growth strategies grounded in shopper behavior.
• Identify opportunities across merchandising (secondary placement cross-merchandising) retail media and omnichannel activation.
• Bring forward-thinking perspectives on how shoppers navigate condiment and meal-enhancement aisles both in-store and online.

• Integrate diverse data sources (panel POS loyalty digital and behavioral data) to build a comprehensive view of the Taste Elevation shopper.
• Lead advanced analytics efforts such as shopper segmentation decision trees basket analysis and trip mission identification.
• Develop forward-looking insights on flavor trends health perceptions private label dynamics and promotional elasticity.
• Ensure the organization stays ahead of shifts in how shoppers discover choose and use condiments and dressings.

• Lead and develop a high-performing shopper insights team supporting Taste Elevation.
• Build organizational capability in understanding high-frequency impulse-driven and habit-based shopper behaviors.
• Establish scalable tools and frameworks that improve speed and consistency of insight delivery.
• Foster a culture of curiosity agility and strong business partnership.

• Partner with Innovation teams to ensure new products are rooted in unmet shopper needs and emerging flavor trends.
• Anticipate shifts in food culture at-home meal behaviors and health considerations impacting Taste Elevation categories.
• Identify whitespace opportunities for premiumization convenience and new usage occasions.
• Bring external trends and disruptive thinking into category and brand strategy.

• Bachelors degree in Marketing Business Behavioral Science Statistics or related field.
• 1012 years of experience in shopper insights consumer insights category leadership or related CPG roles.
• Strong experience in food & beverage ideally within center-store or high-frequency categories.
• Demonstrated ability to influence senior executives and shape enterprise-level strategy.
• Deep expertise in both qualitative and quantitative research as well as advanced analytics.
• Strong experience working with major U.S. retailers across omnichannel environments.
• Exceptional storytelling communication and leadership skills.

• Masters degree (MBA MS in Marketing Research or similar).
• Experience in condiments sauces dressings or other food categories.
• Proven track record of building and leading high-performing teams.
• Experience driving transformation or building new insights capabilities.

• A clearly defined shopper strategy that strengthens Kraft Heinzs leadership in condiments spoonables and salad dressings.
• Measurable business impact through improved penetration loyalty and category growth.
• Strong influence on pricing promotion merchandising and innovation decisions within Taste Elevation.
• Elevated retailer partnerships through best-in-class category and shopper storytelling.
• A high-performing team and a deeply embedded shopper-first mindset across the business.

• Physical - Medical Prescription Drug Dental Vision Screenings/Assessments
• Social - Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training
• Emotional Employee Assistance Program Wellbeing Programs Family Support Programs
• Financial 401kLife Accidental Death & Dismemberment Disability

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial well-being lifestyle for our employees and their families.

Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:

• Physical - Medical Prescription Drug Dental Vision Screenings/Assessments

• Social - Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training

• Emotional Employee Assistance Program Wellbeing Programs Family Support Programs

• Financial 401kLife Accidental Death & Dismemberment Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.