Consultant, MarTech Implementation

The MarTech Implementation Consultant is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The MarTech Implementation Consultant will drive efficiencies across the organization and set best practices for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.

A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy and a strong understanding of digital measurement. The implementation consultant will work collaboratively with various stakeholders from digital marketing optimization IT and external providers to deliver best-in-class tagging solution guidance data integration and digital analytics governance. S/he will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.

Position Responsibilities:

• Support the implementation configuration and continuous maintenance of digital analytics tools and Adobe Marketing technologies across Manulifebusinesses.

• Collaborate with digital channel owners to ensure proper tagging of marketing technologies and tracking of key user interactions across web and mobile app properties.

• Partner with IT teams throughout development cycles to define analytics requirementsvalidatedeployments and support continuous enhancements aligned with measurement andMarTechneeds.

• Establish andmaintainstandardized tagging methodologies data layer specifications and enterprise analytics best practices.

• Drive operational efficiency by streamlining analytics implementation processes across multiple business units.

• Stay at the forefront of digital analytics implementation trends proactively exploring opportunities to enhance data collection personalization and activation capabilities.

• Work crossfunctionally with Digital Marketing CDP Activation SEO Demand Generation Optimization and Measurement & Insights to ensure cohesive data strategies.

• Provideexpert guidance on tagging solutions data integration models and digital analytics governance frameworks.

• Ensure tagging architecture informs ITled platform decisions and supports seamless data extraction within Adobe Analytics AEP and related platforms.

• Validate troubleshoot andoptimizetagging and analytics implementations to ensure data accuracy consistency and integrity.

• SupportOneTrustcompliance requirements including cookie consent integrations privacybased conditional firing logic and ensuring analytics andMarTechsolutionscomply withglobal data privacy standards.

• Contribute to AI optimization helping ensure digital experiences (e.g. AIagent tools audits) are properly instrumented for analytics training data capture and performance insights.

• Develop andmaintaindocumentation including tagging requirements analytics implementation guides and data governance standards.

Required Qualifications

• Bachelors degree in engineering computer science or IT-related field

• 5 years of experience in Tagging Analytics AEM implementation Tagmanagementor relatedpractices

• Strongproficiencyin JavaScript HTML and CSS for custom tagging debugging and analytics logic.

• Handson experience with Adobe Launch (Tag Management System) and deep knowledge of implementing comprehensive tagging architectures.

• Expertisein data layer design standardized tagging methodologies and guiding IT teams on architectural decisions that support scalable analytics.

• Practical experience with Adobe Target including A/B testing workflows and personalization tagging.

• Experience working with Adobe Web SDK and Adobe Mobile SDK for analytics and personalization tracking.

• Solid understanding of Customer Data Platforms (CDP) especially Adobe Experience Platform (AEP) and its data collection practices.

• Ability to buildmaintain andoptimizeAdobe Analytics reports and dashboards to support business reporting needs.

• Strong capability to troubleshootvalidate andoptimizetagging and analytics implementations to ensure data accuracy and integrity.

• Experience in production environments involving analytics technology digital measurement and tagging strategies.

• Proven ability to collaborate with digital marketing optimization IT teams and external partners to deliver tagging guidance and uphold analytics governance.

• Experience contributing to continuous web property development initiatives with IT and ensuring alignment with analytics requirements.

• Strong interpersonal skills communication abilities critical thinking and timemanagement capabilities.