Digital Marketing Specialist

40 hours Flexible schedule to meet department needs which may include evenings and weekends

The Digital Marketing Specialist will play a key role in enhancing the online presence and reputation of McHenry County College through current and emerging digital marketing strategies. This position involves developing implementing and optimizing digital marketing campaigns to attract prospective students engage current students and promote community programs. This Specialist must have a strong understanding of social media digital marketing trends analytics and paid digital advertising. The ideal candidate will be collaborative creative and strategic in working with colleagues across the campus to tell engaging stories that reflect MCCs mission and impact.

• Create and execute comprehensive digital marketing strategies to increase enrollment and brand awareness.
• Develop and manage a collegewide social media strategy including ownership of content calendars for MCCs official channels and future emerging platforms.
• Create schedule publish and amplify high-performing content.
• Support collegewide social media efforts in other departments as a collaborative partner who ensures consistent brand voice and adherence to institutional guidelines best practices and accessibility requirements.
• Serve as a collegewide connector bringing siloed stories into a unified narrative that aligns with MCCs mission and values
• Assist in monitoring online brand reputation and community engagement.
• Collaborate with Executive Director and the Digital Services Team to improve marketing results based on analytics track digital traffic and evaluate effectiveness of calls to action.
• Support paid advertising campaigns across platforms such as Google Ads Meta Business and other digital channels ensuring effective targeting and budget management.
• Work closely with academic departments and Student Affairs to highlight programs and events through digital channels.
• Keep current in digital marketing trends tools and best practices making recommendations for continuous improvement.
• Assume additional duties as assigned by immediate supervisor

• Associates degree or equivalent combination of education and experience
• 3 years of experience in digital marketing with specific expertise in social media and paid digital advertising
• Proven experience with social media marketing content management systems SEO and SEM
  
  

• Bachelors degree in Marketing Communications or a related field
• Proficiency with short-form videos for social engagement
• Understanding of digital accessibility requirements especially use of photo alt text and video captions

• Proficiency with Microsoft Office Suite
• Proficiency in social media management tools email marketing platforms and digital marketing tools (e.g. Google Analytics Google Ads Google Tag Manager etc.)
• Ability to grow with the technology and philosophical directions implemented by the College
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent written and verbal communication skills
• Understanding of editorial judgment and mission-driven storytelling
• Understanding of balancing multiple audiences and stakeholders
• Creative mindset with strong problem-solving abilities
• Ability to work collaboratively across departments in a fast-paced environment

• Ability to work effectively independently and with a team
• Demonstrated ability to multi-task and complete assigned duties with minimal supervision
• Commitment to and respect for diversity equity belonging and inclusion
• Understanding of and commitment to the College mission vision values and goals

Equal Employment Opportunity

McHenry County College declares and reaffirms a policy of equal opportunity and non-discrimination. The College will make all decisions regarding admission employment participation in educational programs or activities without discrimination on grounds of race color creed or religion sex national origin ancestry age order of protection status marital status physical or mental disabilities military status sexual orientation gender-related identity pregnancy unfavorable discharge from military service or other factors prohibited by law. Decisions regarding employment include hiring promotion termination wages or salaries benefits and other terms and conditions of employment.MCC is committed to fostering an inclusive and accessible college community.

To request reasonable accommodation to participate in any aspect of the hiring process contact Human Resources at .