Partner Marketing Manager

The Marketing team at Adastra is looking for a dynamic individual to join our impactful B2B marketing team. The Marketing team is a key function at Adastra that translates our industry-leading capabilities into meaningful customer messages delivered through strategic channels and our dedicated Account Team. Working closely with the Head of Marketing and the Partner Alliance Teams this individual will be critical in the development and execution of interlock initiatives with our core partners (AWS Snowflake) and strategic support across Microsoft Databricks and others. The execution of the interlock strategies in conjunction with the Adastra Go-to-Market priorities is pivotal to the growth of our business.

Primary Location: Across Canada

Work Model: Hybrid 2-Days Onsite

Employment Type: Permanent Full-Time

Vacancy Status: Backfill

RESPONSIBILITIES

• Develop and manage strategic partner relationships Serve as the primary point of contact for partner marketing initiatives building trusted-advisor relationships with stakeholders across multiple levels to drive strategic alignment and mutual growth
• Plan and execute co-marketing campaigns Create and deploy integrated multi-channel marketing campaigns (short- and long-term) with partners to generate partner-sourced pipeline for sales teams
• Manage events and tradeshows Develop and execute the events calendar including logistics for large tradeshows CXO roundtables regional events and joint webinars with partners
• Create partner-ready content and messaging Develop offers messaging kits decks demo narratives and customer-facing content while managing approvals and brand governance
• Build partner enablement programs Deliver talk tracks field guides and vertical plays to support partner sellers and establish partner marketing best practices
• Collaborate cross-functionally Partner with Product Partnerships Sales and SAs on co-sell motions partner launches pipeline generation and strategic customer engagements
• Manage partner portals and programs Maintain partner portals with current offers and collaborate with internal teams to fully leverage partner programs
• Track performance and define KPIs Monitor analyze and optimize partner marketing strategies; define and report on KPIs including pipeline deal velocity and co-marketing performance quarterly
• Identify market opportunities Leverage competitive intelligence and industry trends to identify event and campaign opportunities aligned with business goals
• Oversee budget and marketing operations Manage the partner marketing funding (MDF) budget campaign calendar internal communications and reporting on program performance
• Lead and develop a team Manage and mentor 2 direct reports providing guidance performance feedback and professional development to ensure team success and alignment with partner marketing objectives

QUALIFICATIONS SKILLS & EXPERIENCE

• Post-secondary degree/diploma in Sales Marketing Business or related field
• 3-5 years of partner management sales business development or partner channel development in the technology industry. Experience with AWS or Snowflake an asset
• Deep understanding of digital transformation business drivers cloud platforms capabilities and solutions that generate partner growth and innovation
• Deep strategic advisor and executive relationship management experience
• Inclusive and collaborative - driving teamwork and cross-team alignment
• Strong partner relationship management and solution development skills
• Exceptional communication and presentation skills with a high degree of comfort
• Experience with technology platforms and solutions with a reasonable level of technical proficiency
• Extraordinary attention to detail
• Strong organizational skills ability to multitask prioritize and meet deadlines
• Proven impact of deliverables on business success

NICE TO HAVE

• Creative
• Proactive
• Great interpersonal skills
• Honest
• Sense of humor
• Good work ethic
• Teamwork
• Self Aware
• Flexible and determined
• Organized
• Attention to detail
• Takes ownership

ABOUT ADASTRA

Adastra is a global leader in AI and data-driven transformation helping organizations lead with artificial intelligenceresponsibly strategically and at scale. With over 25 years of experience Adastra empowers enterprise clients to unlock business value through data innovation operational excellence and smart customer engagement.

Trusted by some of the worlds most prominent brands Adastra delivers end-to-end solutions grounded in thoughtful strategy robust governance and deep technical expertise. From defining vision to ensuring execution Adastra guides organizations through every stage of their AI data and cloud journeybuilding future-ready capabilities and delivering measurable lasting impact.

Adastra serves clients across key industries including financial services automotive manufacturing technology media and telecom (TMT) healthcare retail and professional services. The company employs more than 2000 professionals across North America Europe and Asia.

WHAT WE OFFER

• Opportunity for advancement and career progression
• Competitive compensation package
• Comprehensive benefits plan
• Successful referral program
• The opportunity to work with one of Canadas 50 Best Managed Companies
• Satisfaction of working for a reputable company
• A flexible dynamic and diverse workplace

EQUAL OPPORTUNITY EMPLOYER

In our commitment to promote fair and equitable treatment of all employees and applicants Adastra Corporation provides equal employment opportunities for all individuals regardless of age sex disability race ethnic origin citizenship creed sexual orientation marital status or any other ground as described in the Ontario Human Rights Code.In addition accommodation will be provided during the hiring process. Adastra Corporations implementation and support of employment initiatives encourage diversified labour force participation and equal access to opportunities based on merit and performance.

AI Usage - Our hiring process includes the use of AI-enabled tools to screen applications (e.g. keyword matching qualification ranking). A human recruiter reviews all AI-generated shortlists to make informed hiring decisions.

There has been an increased instance of fraudulent job offers coming from people posing as Adastra HR employees. Please note that Adastra will never request fees as part of our recruiting process and any emails sent to you that are not from @ or @ are fraudulent. All employment offers are sent via DocuSign and if you receive an employment offer from a suspicious email and not via DocuSign it is fraudulent.

Contact to inquire about jobs at Adastra to report a suspicious request for money or personal information from external websites or suspicious employment offers.