Product Marketing Manager, Security Products

General Summary:

A Product Marketing Manager for Security Products at ConnectWise is an experienced PMM who drives product growth for business-to-business security solutions for IT Service Providers (MSPs and/or internal IT teams). This role focuses on developing executing and maintaining innovative integrated go-to-market (GTM) strategies. It is responsible for messaging positioning and differentiation through content development and sales enablement while coordinating with other functions to drive demand for our solutions.

Essential Duties and Responsibilities:

• Sets an example for other GTM function members in all phases of planning and execution
  Is a subject matter expert on security products to other GTM function members
  Ensures policies practices and procedures are understood and followed by team members partners customers and stakeholders
  Develops unified product positioning and messaging that differentiates our products in the market
  Develops and communicates ideal customer profiles and value propositions of our products as well as the tools that support the selling process
  Oversees security product launches and releases while coordinating the cross-functional execution
  Monitors internal processes for efficiency and validity pre- and post- product launch
  Serves as a resource for customer-facing release webinars analyst research and briefings and other market-centric engagements
  Understands the market landscape and works with the competitive intelligence team to drive actionable insights about opportunities and threats in the market
  Assists with communications marketing campaigns and sales programs to drive demand for products
  Develops and manages the positioning and messaging for product expansion strategies
  Engages in continuous improvement of team processes

Knowledge Skills and/or Abilities Required:

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong background in marketing security products to businesses enterprises and government agencies
  Exceptional customer service and indirect leadership skills
  Willingness to work in a team environment while being self-driven
  Strong organizational skills with ability to develop and execute GTM plans
  Professional presence suitable for interaction in meetings in-person or via email as well as at internal and external facing events
  Excellent presentation and communication skills
  Ability to effectively communicate with executive leadership and stakeholders
  Strong verbal and written communication skills blogging as well as collateral
  Strong ability to create visuals present ideas and communicate with audiences across business and technical knowledge
  Track record of successfully using AI tools and systems to determine best practices for content understand the market landscape shape and tune messaging
  Ability to work in a fast-paced environment with multiple shifting priorities

Educational/Vocational/Previous Experience Recommendations:

• Bachelors degree in related field or equivalent business experience
• 4 years of relevant experience (product marketing or heavily outbound product management)
• Track record of driving successful security products into the SMB or Enterprise market

Working Conditions:

• Onsite/Hybrid/Remote depending on location
• 10-20% travel