Digital Marketing Analyst (SEO & AI)

Role Overview

The SEO & AI Analyst drives organic growth through technical SEO data analysis and AI-enabled automation. You will focus on building scalable workflows extracting insights from large datasets and applying machine learning and programmatic approaches to improve search performance. You will report to the Senior Manager Organic Growth located in US.

Main Responsibilities

• Extract clean and analyze large datasets (search console web analytics log files).
• Develop dashboards to monitor SEO performance and experimentation outcomes (Tableau or equivalent BI tools).
• Track Indicators such as organic traffic rankings CTR (Click-Through Rate) conversions and revenue impact. Measure Return on investment of SEO projects and communicate growth.
• Provide applicable insights to partners through clear reporting.
• Develop SEO tooling using Python (e.g. scraping data pipelines automation scripts)
• Work with APIs (Google Search Console Adobe Analytics third-party SEO tools).
• Build or integrate AI-driven tools for SEO forecasting anomaly detection and content generation support.
• Design and implement automated SEO workflows using Python APIs and LLM-based tooling.
• Collaboration and strategic agreement: Partner with content engineering and marketing teams to align SEO projects translate technical insights into business recommendations and support broader digital growth and performance marketing efforts.

Qualifications :

• Bachelors degree in Marketing Data Science or a related field (or equivalent experience).
• 3 years of experience in SEO digital analytics or related areas including strong knowledge of technical SEO (crawlability indexing site performance).
• Hands-on experience with SEO and web analytics tools (e.g. Ahrefs SEMrush Screaming Frog Google Analytics).
• Proficiency in Python and SQL for data analysis automation and working with large datasets.
• Experience in data visualization and reporting using Tableau (or similar BI tools) and Advanced Excel (can maintain complex spreadsheets).
• Foundation in data analysis experimentation and AI/ML concepts with the ability to apply insights in marketing/SEO environments and work with CMS/analytics platforms.

Remote Work :

No

Employment Type :

Full-time